MARKETING MANAGER

<p></p><p><b>MARKETING MANAGER </b> </p> <p></p> <p><b>Job Title: Marketing Manager<br /> Company: Defrail Technologies Limited<br /> Location: Faridabad<br /> Department: Sales &amp; Marketing<br /> Reporting To: Managing Director<br /> </b><br /> <b>Job Summary<br /> </b>Our Client are seeking a dynamic and result-oriented Marketing Manager to lead strategic marketing initiatives, brand positioning, domestic &amp; international lead generation, export marketing, and business expansion.<br /> The candidate will be responsible for developing and executing marketing strategies aligned with company growth objectives in B2B, institutional, and global markets. </p> <p><b>Key Responsibilities<br /> </b><b>1. Strategic Marketing Planning<br /> </b>Develop and implement annual marketing plans and budgets.<br /> Identify new business opportunities in domestic and international markets.<br /> Conduct market research, competitor analysis, and industry trend monitoring.<br /> Develop market entry strategies for new geographies. </p> <p><b>2. Brand Development &amp; Positioning </b><br /> Strengthen brand presence across digital and offline platforms.<br /> Manage corporate branding, brochures, technical presentations, and website content.<br /> Ensure consistent brand messaging across all channels.<br /> Position the company as a reliable engineering and export-oriented brand. </p> <p><b>3. Business Development Support </b><br /> Generate qualified leads through digital campaigns, exhibitions, and networking.<br /> Support the sales team with marketing materials, product catalogs, and pitch decks.<br /> Coordinate with the tendering team for proposal presentations.<br /> Assist in preparing pre-qualification documents and vendor registrations. </p> <p><b>4. Export Marketing &amp; International Business Development </b><br /> Identify and develop export markets for company products.<br /> Appoint and manage international distributors, agents, and channel partners.<br /> Handle export inquiries, pricing strategy, and international negotiations.<br /> Coordinate with logistics and commercial teams for export documentation and shipment.<br /> Monitor international trade regulations, certifications, and compliance requirements.<br /> Participate in international trade fairs and buyer-seller meets.<br /> Develop strategies for global brand visibility through trade portals and international platforms.<br /> Explore opportunities under government export promotion schemes and incentives. </p> <p><b>5. Digital Marketing &amp; Online Presence </b><br /> Manage SEO, SEM, LinkedIn marketing, and email campaigns.<br /> Monitor website analytics and optimize performance.<br /> Develop content strategy (blogs, case studies, product updates).<br /> Manage B2B marketplace presence (IndiaMART, TradeIndia, Global trade portals). </p> <p><b>6. Exhibitions &amp; Corporate Events </b><br /> Plan and execute participation in domestic and international trade fairs and industry exhibitions.<br /> Represent the company at business conferences and networking events.<br /> Coordinate stall design, promotional materials, and branding activities. </p> <p><b>7. Client Relationship Management </b><br /> Maintain relationships with key domestic and international clients.<br /> Conduct customer satisfaction surveys and feedback analysis.<br /> Build long-term institutional and export client relationships. </p> <p><b>8. Reporting &amp; Performance Tracking </b><br /> Track marketing ROI and campaign effectiveness.<br /> Submit monthly MIS reports to management.<br /> Monitor KPIs such as lead conversion rate, cost per lead, revenue contribution, and export revenue growth.<br /> Analyze international market performance and competitor positioning. </p> <p><b>Key Performance Indicators (KPIs)<br /> </b>Domestic &amp; export lead generation targets<br /> Revenue growth contribution (Domestic + Export)<br /> Export market development milestones<br /> Brand visibility metrics<br /> Digital engagement &amp; website traffic<br /> Tender conversion ratio<br /> Cost per lead &amp; marketing ROI </p> <p><b>Required Qualifications<br /> </b>MBA in Marketing / International Business (Preferred)<br /> Bachelor degree in Engineering / Commerce / Business </p> <p><b>Required Experience<br /> </b>10+ years of experience in B2B marketing (Manufacturing/Engineering/Industrial preferred)<br /> Experience in Export Marketing &amp; International Business Development<br /> Experience in Government / PSU marketing &amp; tender management<br /> <b><br /> Required Skills </b><br /> Strong strategic thinking and analytical skills<br /> Excellent communication and presentation skills<br /> Digital marketing proficiency<br /> CRM software knowledge<br /> Tender marketing experience (Government / PSU exposure preferred)<br /> Knowledge of export documentation &amp; international trade compliance<br /> Leadership &amp; team management capability<br /> Negotiation skills for international markets </p> <p><b>Preferred Experience<br /> </b>Experience in railway / brake pads / engineering / industrial products sector<br /> Exposure to government tenders, GeM portal, and institutional marketing<br /> Experience handling marketing budgets and vendor agencies<br /> Experience dealing with international clients and overseas distributors </p>