Group head

About Us:
Barcode Entertainment is a leading influencer marketing agency that connects brands with creators to deliver impactful campaigns. We work with top-tier clients and influencers, creating unique solutions to drive brand growth and engagement.
We are seeking a Group Head to join our team and play a pivotal role in expanding our client base and driving revenue growth. This role is ideal for someone passionate about influencer marketing, skilled in client acquisition, and excited about helping brands achieve their goals through innovative strategies.
Role Overview
The Group Head at Barcode serves as a strategic leader responsible for overseeing multiple influencer marketing projects across diverse brand verticals. This senior role combines client leadership, team mentorship, and operational oversight to ensure impactful campaign delivery, strong client relationships, and profitability.
The Group Head acts as a key liaison between internal teams and high-value clients, ensuring strategic alignment with Barcode's business objectives.
Key Responsibilities
1. Strategic Leadership
Define the strategic roadmap for influencer-led campaigns.
Align project objectives with client goals and Barcode's broader business priorities.
Drive innovation in influencer campaign strategies, platforms, and influencer collaborations.
2. Project Oversight
Supervise the execution of multiple concurrent campaigns, ensuring timely and high-quality delivery.
Manage campaign budgets and resource allocation across teams.
Troubleshoot escalated challenges promptly to safeguard campaign outcomes.
3. Client Relationship Management
Serve as the senior point of contact for premium clients.
Lead presentations, campaign reviews, and strategic discussions.
Cultivate long-term client relationships and identify opportunities for account growth and upselling.
4. Team Management
Mentor and lead a team of Account Managers and Executives.
Facilitate performance evaluations, career development planning, and skill enhancement.
Ensure optimal team productivity through collaboration, coaching, and continuous feedback.
5. Financial Management
Own the P&L for assigned brand clusters.
Drive profitability and cost optimization across campaigns.
Ensure financial forecasting, billing cycles, and revenue reporting are tracked effectively.
6. Operational Efficiency
Optimize campaign delivery processes through automation, workflow improvements, and SOP enforcement.
Champion the use of project management tools to enhance visibility, accountability, and operational efficiency.
7. Market & Industry Engagement
Stay abreast of influencer marketing and content trends across platforms such as Instagram, You Tube, and emerging digital channels.
Represent Barcode at industry events, conferences, and forums to strengthen the company's market presence.
8. Business Development
Collaborate with the Sales team to support new business pitches.
Expand services offered to existing clients and identify cross-sell and upsell opportunities.
Key Performance Indicators (KPIs)
Project Delivery
Timely campaign execution
Budget adherence
Campaign quality and performance
Client Metrics
Client retention rate
Client satisfaction (e.g., NPS)
Upsell and account growth
Financial Performance
Revenue growth
Profit margin achievement
Cost efficiency
Team Development
Employee engagement scores
Attrition rate
Internal promotions and succession readiness
Operational Excellence
Process improvements
Project management tool adoption
SOP compliance
Innovation
Implementation of new influencer strategies
Adoption of new technologies and best practices
Business Impact
Number of successful pitches won
Growth of the client portfolio
Expansion of existing accounts
Preferred Experience & Skills
7+ years of experience in Account Management, preferably in digital marketing, influencer marketing, or integrated marketing agencies.
Strong leadership and people management experience.
Proven track record of managing large-scale client relationships and complex marketing campaigns.
Deep understanding of social media platforms, influencer ecosystems, and digital content formats.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Strong organizational, analytical, and problem-solving abilities.
Experience managing P&L, budgets, and business profitability is preferred.
Ability to thrive in a fast-paced, dynamic agency environment while managing multiple priorities simultaneously.