Lead – Influencer Marketing

Lead – Influencer Marketing About the Role We are looking for a strategic and experienced Lead – Influencer Marketing to spearhead influencer and creator-led campaigns across leading brands. This role requires someone who can drive end-to-end influencer strategy, lead a high-performing team, build strong creator and platform relationships, and deliver impactful campaigns that align with business and brand objectives. The ideal candidate has deep knowledge of the creator economy, a strong network of influencers, talent managers, and agencies, and proven experience managing large-scale campaigns while fostering long-term client relationships. Key Responsibilities Lead the influencer marketing function by developing and executing innovative creator-led strategies across multiple brands. Own end-to-end influencer campaigns—from strategic planning and creator identification to negotiations, execution, reporting, and post-campaign analysis. Build, mentor, and manage a team of influencer marketing professionals, ensuring efficient campaign delivery and continuous development. Act as the primary point of contact for internal stakeholders and clients, providing strategic recommendations and campaign consultation. Identify and onboard high-value creators, celebrities, talent managers, and influencer agencies across platforms including Instagram, YouTube, LinkedIn, Snapchat, and emerging channels. Negotiate commercial agreements, contracts, deliverables, usage rights, and campaign timelines while optimizing budgets and ROI. Develop scalable influencer frameworks, campaign playbooks, and best practices to improve operational efficiency. Collaborate closely with Creative, Strategy, Media, Production, and Account Management teams to deliver integrated campaigns. Analyze campaign performance using key metrics such as reach, engagement, impressions, conversions, EMV, and ROI, translating insights into actionable recommendations. Stay ahead of industry trends, platform updates, creator economy developments, and competitor activity to identify new partnership opportunities. Ensure campaign quality, brand safety, legal compliance, and adherence to client guidelines across all influencer collaborations. Contribute to business growth by supporting new business pitches, developing influencer-led solutions, and identifying innovative partnership opportunities. Requirements 9–12 years of experience in Influencer Marketing, Creator Partnerships, Digital Marketing, or social media, preferably within a leading agency or digital-first organization. Demonstrated experience leading influencer marketing teams and managing multiple high-value campaigns simultaneously. Strong understanding of the creator ecosystem across major social platforms and influencer marketing tools. Established network of influencers, creator managers, talent agencies, and platform partners. Proven expertise in campaign strategy, influencer sourcing, commercial negotiations, budgeting, and stakeholder management. Strong analytical skills with experience interpreting campaign data and optimizing performance. Excellent communication, presentation, negotiation, and leadership skills. Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities and deadlines.