Search Engine Optimization Specialist

HAC Digital Solutions · Lahore, Pakistan

Company Description

HAC Digital Solutions is a results-driven SEO and digital marketing agency focused on helping businesses improve Google rankings, grow organic traffic, and achieve measurable online performance. The agency delivers end-to-end digital solutions including technical SEO, keyword research, content marketing, PPC campaigns, social media management, and app development. Strategies are grounded in data, analytics, and clear business objectives to convert online visibility into tangible outcomes. HAC Digital Solutions works with both startups and established brands, offering transparent reporting, ROI-focused campaigns, and proven SEO techniques under one full-service roof.

Role Description

The Search Engine Optimization Specialist is a full-time, on-site role based in Lahore. This role is responsible for planning, executing, and optimizing SEO strategies to improve organic rankings, traffic, and conversions for client projects. Day-to-day tasks include conducting keyword research, performing technical and on-page SEO audits, optimizing website content and metadata, and implementing link-building initiatives. The specialist will monitor performance using web analytics tools, prepare clear reports for clients, and collaborate closely with content, design, and PPC teams to ensure alignment with overall digital marketing goals. The role also involves staying current with search engine algorithm updates, industry best practices, and emerging SEO tools and technologies.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO for content optimization and search visibility.
• Candidates should possess practical experience in SEO Audits to identify technical, structural, and content-related issues.
• Candidates should possess proven abilities in Link Building, including outreach and ethical off-page optimization techniques.
• Candidates should possess proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) for performance tracking and reporting.
• Additional beneficial qualifications include familiarity with SEO tools (e.g., Ahrefs, SEMrush, Moz), basic HTML/CSS understanding, and experience with CMS platforms such as WordPress.
• Strong analytical thinking, attention to detail, and the ability to interpret data into actionable recommendations.
• Effective communication skills and the ability to collaborate within cross-functional marketing teams.
• Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience in SEO and digital marketing.