Business Development Manager

Company Description Eggfirst is India’s leading semi-urban and rural specialist full-service advertising agency, focused on Tier 2/3 cities and rural markets. The agency combines creative storytelling with strong capabilities in digital advertising, mainstream creative, and celebrity integration to help brands connect with “Bharat” consumers. Since 2004, Eggfirst has delivered more than 2,700 brand campaigns, leveraging deep consumer insights, powerful creativity, and thoughtful media outreach. As the organizer of “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the rural India growth story by bringing together brands and businesses serving these markets. With impactful campaigns and collaborations with prominent celebrities, Eggfirst has established itself as a trusted partner for brands targeting rural India.
Role Description The Business Development Manager will be responsible for identifying and developing new business opportunities for Eggfirst, particularly among brands targeting Tier 2/3 and rural markets. This on-site role, based in Mumbai, involves building and nurturing client relationships, presenting agency capabilities, and creating tailored proposals that align with client objectives. The person in this role will collaborate closely with strategy, creative, and digital teams to translate client needs into effective communication solutions. Daily activities include prospecting, conducting market and competitor analysis, managing a sales pipeline, negotiating contracts, and meeting revenue and growth targets. The role also includes representing the agency at industry events and supporting initiatives such as Eggfirst Chalo Rural Conclave & Awards to expand the agency’s network and influence.
Qualifications

• Demonstrated experience in business development, sales, or account management within advertising, marketing, or media industries.
• Strong understanding of Tier 2/3 and rural markets in India, including consumer behavior and brand positioning in these geographies.
• Ability to build and maintain long-term client relationships, with strong negotiation and presentation skills.
• Proficiency in developing proposals, pitches, and business plans that clearly communicate value and ROI.
• Excellent verbal and written communication skills in English; proficiency in Hindi or regional languages is an advantage.
• Comfort working on-site in Mumbai and collaborating with cross-functional teams (strategy, creative, digital, media).
• Proactive, target-oriented mindset with strong initiative, problem-solving abilities, and attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent postgraduate qualification is a plus.
• Prior experience working with celebrity-led campaigns or large consumer brands is beneficial.
• Willingness to travel within India for client meetings, market visits, and industry events as needed.