Senior Analyst - Marketing Mix Modeling

About the Role We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment. Key Responsibilities: Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US. Prepare and integrate sales, promotional, media, and market datasets for modeling. Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering. Build, validate, and interpret regression-based MMM models. Analyze marketing channel effectiveness, ROI, incremental sales