Associate City Head - Ad Sales

About the Company : The City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both digital and offline formats. About the Role : The City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both digital and offline formats. Responsibilities : Leadership & Team Management Lead, coach, and mentor a city-level Brand/Ad Sales team to deliver high performance. Foster a culture of ownership, accountability, and customer-first execution. Set clear sales goals and track achievement through regular reviews and feedback sessions. Ad Sales & Brand Partnerships Identify, acquire, and grow partnerships with regional and hyperlocal brands across categories such as F&B, Retail, Healthcare, Fitness, Education, Beauty, and Local Services. Monetize digital ad spaces (in-app banners, push notifications, approval screens, community forums) and on-ground formats (lift branding, kiosks, sampling, resident engagement events, OOH/DOOH). Build and maintain strong advertiser relationships to drive renewals, frequency, and consistent revenue growth. Campaign Planning & Execution Ensure campaign objectives—ROI, visibility, lead generation, and engagement—are met consistently. Oversee end-to-end campaign delivery, coordinating with creative, operations, and analytics teams. Share detailed performance reports and insights with clients to build trust and encourage repeat business. Market Growth & Hyperlocal Strategy Expand city-level monetization by onboarding local businesses and regional advertisers targeting premium gated communities. Analyze city-specific consumer trends to design and implement localized monetization strategies. Explore innovative formats and partnerships to enhance ad inventory and advertiser engagement.