Abm campaigns specialist

Fuego Systems · Bangalore, India

Company Description: Fuego Systems is an ABM execution partner for enterprise Saa S and B2 B companies, specializing in targeted, data-driven Account-Based Marketing solutions. Based in Bengaluru, India, the team designs highly customized campaigns that focus on precision targeting, personalized outreach, and measurable outcomes. Services include ABM strategy, lead generation, content marketing, marketing automation, CRM integration, and Linked In marketing to strengthen visibility and engagement. Fuego Systems emphasizes a results-oriented approach, using deep market insights to help businesses grow their sales pipelines and ROI. The company serves both local and global clients, supporting startups and established enterprises with tailored marketing solutions aligned to their business goals.

Role Description: The ABM Campaigns Specialist is a full-time, on-site role based in Bengaluru, responsible for planning, executing, and optimizing Account-Based Marketing campaigns for B2 B clients. Day-to-day tasks include developing ABM strategies, defining target accounts and personas, coordinating campaign assets, and managing multi-channel outreach across email, Linked In, and other digital touchpoints. The specialist will monitor campaign performance, analyze data, and suggest improvements to enhance lead quality, engagement, and conversion rates. This role involves collaborating closely with sales, content, and marketing operations teams to ensure alignment between campaign activities and pipeline goals. The ABM Campaigns Specialist will also manage timelines, maintain campaign documentation, and ensure smooth execution across all initiatives.

Qualifications Strong experience in Campaign Management and ABM Campaigns, with the ability to plan, launch, and optimize targeted B2 B initiatives. Excellent Communication skills, including the ability to collaborate with cross-functional teams and present campaign insights clearly. Robust Analytical Skills to interpret campaign data, track key metrics, and make data-driven recommendations. Solid Project Management capabilities to handle multiple campaigns, manage timelines, and coordinate stakeholders effectively. Experience with marketing automation platforms and CRM tools (e.g., Hub Spot, Marketo, Salesforce) is highly beneficial. Understanding of B2 B marketing, Saa S sales cycles, and ABM frameworks such as 1:1, 1:few, and 1:many. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Proven ability to work on-site in a fast-paced environment, with attention to detail and a focus on measurable results. Plan and execute targeted campaigns. Develop and run integrated campaigns aimed at priority client segments. Map buying groups, analyze engagement signals, and surface insights that sharpen targeting and improve message relevance

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