Ecommerce manager - d2c

Himatsingka is a vertically integrated global textile major that designs, develops, manufactures and distributes a suite of home textile products. We manufacture bedding and bath products, drapery and upholstery fabrics, and fine-count cotton yarn, which are amongst the largest in the world. We are powered by a suite of over 15+ brands and strong private label portfolios. There are about 10000 strong workforces working with us from different fields of expertise. We as an organization have grown exponentially over 25 times in the last 20 years, witnessing several challenges along the way, but faced them all with collective strength and determination.

Himeya is seeking a performance-driven D2 C Manager to own and scale Himeya into a major revenue engine for the brand. This role demands a sharp commercial mindset, strong execution capability, and deep expertise in D2 C growth across traffic, conversion, retention, and customer experience.

The ideal candidate is hands-on, data-driven, and experienced in operating and scaling D2 C businesses on Shopify.

Responsibilities

Revenue & P& L Ownership Own the end-to-end revenue targets for Himeya . Drive month-on-month GMV growth with clear ROI accountability. Build and execute the D2 C growth roadmap to make the website a key revenue channel. Growth Strategy & Execution Identify new growth opportunities across acquisition, conversion optimization, and customer retention. Strengthen the brand's digital presence through SEO, content, and organic traffic initiatives. Improve traffic quality while continuously working to reduce CAC. Paid Media & Performance Marketing Plan, execute, and optimize performance campaigns on Meta, Google, and other relevant platforms. Collaborate with internal teams or external agencies to scale high-performing paid channels. Ensure consistent measurement, A/B testing, and performance tracking across all campaigns. Platform & Analytics Management Manage all operations related to Shopify—including merchandising, product uploads, offers, and customer journey enhancements. Analyze D2 C analytics to improve conversion rate, AOV, retention, and overall user experience. Use dashboards (GA4, Shopify Analytics, Meta/Google dashboards, etc.) to monitor performance and inform decision-making.

Qualifications

5+ years of experience in managing and scaling D2 C businesses, preferably for consumer brands.

Required Skills

Strong hands-on expertise in Shopify. Practical experience running Meta Ads and Google Ads end-to-end. Deep understanding of D2 C metrics, growth levers, user funnels, and performance optimization. Strong analytical skills with the ability to interpret data and convert insights into actions. Excellent project management and cross-functional collaboration abilities.

Preferred Skills

Experience in digital marketing and e-commerce strategies.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and encourage applicants from all backgrounds to apply.