Product Analytics Lead PureLogics

PureLogics LLC · Lahore, Pakistan

We are looking for a Product Analytics Lead to build and own product analytics capabilities using PostHog or a similar product analytics platform such as Amplitude or Mixpanel. The role will work closely with Product Managers, business stakeholders, developers, and data teams to translate business questions into measurable product metrics, ensure accurate event tracking, analyze user behavior, and deliver actionable insights that support product decisions.

The ideal candidate should have strong hands-on experience in product analytics, SQL, analytics instrumentation, dashboard development, and data validation/reconciliation. The candidate should also be comfortable working with technical teams and reviewing tracking implementations.

Responsibilities:

• Own and configure the product analytics platform, preferably PostHog, including event tracking, user identification, session replay, feature flags, privacy controls, and analytics configuration.
• Develop dashboards, funnels, cohorts, retention analyses, and other product analytics views that answer business and product questions and support data-driven decisions.
• Work with Product Managers and business stakeholders to understand decision-critical questions and translate them into measurement plans, event definitions, properties, and tracking requirements.
• Partner with developers to define and review analytics instrumentation and ensure tracking is implemented accurately across web and mobile applications.
• Use SQL and backend data sources to analyze user behavior, validate analytics data, identify discrepancies, and drive resolution of data-quality issues.
• Establish and maintain event taxonomy, naming conventions, data dictionaries, tracking standards, and analytics governance.
• Train and enable Product Managers and other stakeholders to perform self-service analysis and effectively use product analytics tools.
• Communicate product insights, performance trends, friction points, and opportunities to business and leadership stakeholders.

Requirements:

• 4+ years of relevant experience in Product Analytics, Product Data Analytics, Data Analytics, Analytics Engineering, or a closely related field.
• Hands-on experience with a product analytics platform such as PostHog, Amplitude, or Mixpanel.
• Strong SQL skills for data analysis, investigation, and reconciliation with backend data.
• Hands-on experience defining product metrics, event tracking, measurement plans, and instrumentation requirements.
• Strong understanding of product analytics concepts including funnels, cohorts, retention, user journeys, feature adoption, and behavioral analysis.
• Experience building dashboards and presenting analytical insights that support product or business decisions.
• Ability to work closely with Product Managers, developers, and business stakeholders.
• Ability to understand and review analytics implementation in web/mobile applications.
• Strong analytical and problem-solving skills with the ability to translate business questions into measurable analytics requirements.
• Strong communication and stakeholder-management skills.

Preferred Requirements:

• 2–4 years of hands-on PostHog experience.
• Experience setting up PostHog or another product analytics platform from scratch for a production application.
• Experience with web and mobile analytics implementations.
• Experience reconciling product analytics data with backend databases, CRM, or support systems.
• Familiarity with JavaScript, Swift, or Kotlin sufficient to review analytics/tracking implementations.
• Experience establishing analytics governance, event taxonomies, naming conventions, and data dictionaries.
• Experience training Product Managers or business users on self-service analytics.

Timings:

• 1PM – 10 PM

Experience:

• Min 4 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Annual Paid Leaves
• Leave Encashment
• Paid Certifications
• Health, Life Insurance
• Provident Fund
• Child Education Program
• Referral Bonus Program
• Car & Bike Finance Program
• Monthly Achievements
• Public Holiday & Weekend Compensation