Associate Director - Digital Commerce/Integrated Marketing

Overview This is a senior orchestration role at the heart of our ecommerce marketing engine. We have dedicated, specialist teams for off-app marketing (YouTube, Meta, Influencer), on-app performance marketing (sponsored shelf, in-app activation), and customer relationship management. What we need now is an integrator/orchestrator who makes all of them work as one. The Ecommerce Integrated Marketing Manager (Full-Funnel) will be the connective tissue between these teams — owning the integrated full-funnel strategy, the shared calendar, the unified attribution framework, and the commercial outcomes that result. This role ensures alignment on the agenda, identifies gaps, and holds the funnel accountable end-to-end. The right person for this role is a systems thinker with deep ecommerce fluenc