Business Manager – Madurai (Fans & Home Appliances)

Khaitan India Limited · Madurai, India

Company: Khaitan India Ltd.

Location: Madurai, Tamil Nadu (Covering South TN territories)

Industry: Fans, Small Domestic Appliances (SDA) & Consumer Durables

Experience Required: 14 to 16 Years

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is inviting applications for the position of Business Manager to spearhead business operations, revenue growth, and distribution expansion across Southern Tamil Nadu, headquartered in Madurai .

The ideal candidate will be a seasoned trade professional with deep-rooted experience in Fans, Small Domestic Appliances, or Consumer Durables. This leader will drive both primary and secondary sales, build long-term distributor partnerships across tier-2 and tier-3 markets, and lead frontline field sales teams to aggressively increase market share.

Key Responsibilities

• Revenue & Sales Target Delivery: Plan, budget, and execute regional sales strategies to deliver monthly, quarterly, and annual primary and secondary targets (volume and value).
• Channel & Distribution Expansion: Identify, onboard, and manage top-tier distributors, dealers, and retail counters across Madurai and surrounding southern territories (Tirunelveli, Dindigul, Trichy, Virudhunagar, Tuticorin, etc.).
• Commercial & Financial Governance: Oversee trade scheme execution, pricing hygiene, credit terms, and timely collection cycles while ensuring distributor profitability and healthy stock rotation.
• Field Sales Team Management: Lead, mentor, and monitor Area Sales Managers (ASMs), Territory Managers, and field sales executives to ensure high on-ground productivity and retail beat discipline.
• Trade Engagement & Visual Merchandising: Execute high-impact dealer meets, festive schemes, retailer incentive programs, and in-store visibility drives to boost brand recall and counter-share.
• Supply Chain & Depot Coordination: Work closely with the regional C&F depot and logistics teams to forecast demand accurately and ensure uninterrupted product supply at key trade nodes.
• Market Intelligence: Gather intelligence on competitor offerings, trade margins, local festive demand, and consumer buying trends to provide strategic inputs to national leadership.

Candidate Profile

• Experience: 14–16 years of core sales, channel distribution, and territory management experience within the Fans, Home Appliances, SDA, or Consumer Durables sector.
• Territory Mastery: Strong network of electrical and appliance distributors with an intimate understanding of trade practices across Southern Tamil Nadu.
• Leadership & Strategy: Proven track record of managing and developing multi-tiered field sales teams and driving measurable revenue scale.
• Language & Communication: Fluency in Tamil and English is essential; basic conversational Hindi is an added advantage.
• Commercial Acumen: Strong grasp of trade schemes, channel margins, distributor ROI, and financial credit discipline.
• Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.