Campaign Manager

IndusInd Bank · India

Role Details:

As a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. The individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

Role Description

A. Customer Engagement:

• Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
• Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
• Improve conversion funnel continuously by driving optimization of digital journey.
• Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
• Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.

B. Product Enhancement

• Be the voice- of customer in shaping the new set of features/products that the bank should launch
• Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
• Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
• Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
• Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

EDUCATION

Essential requirement: Graduate or postgraduate degree from a reputed institution.

WORK EXPERIENCE

• Essential requirement: 2-4 years of relevant experience in campaign/CRM management for a digital business/app
• Prior experience of executing D2C campaigns and content strategy
• Prior working knowledge on SQL
• Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
• Experience with marketing tools like Firebase, Appsflyer is a plus
• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.