Director Brand Strategy

Publicis Groupe · India

Responsibilities:

• Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & secondary data/understanding/insights
• Strategize, develop briefs, and inform project team about consumer experience and behavioral trends
• Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for new business presentations and create the strategy needed to drive successful results in all the initiatives
• Demonstrate leadership and innovation for strategy, research and measurement
• Also work closely with senior members to advise on or design new research to further explore underlying consumer motivations
• Write creative briefs and ensure that all resulting communications are on strategy

Skills:

• In depth strategic and tactical knowledge of online media and advertising industry
• Excellent presentation and communication skills
• Self-starting, confident team player
• Conduct best in class industry analysis and research
• Ability to use technology to drive innovation throughout our businesses