National Sales Manager - General Trade

Beco · Mumbai metropolitan region, India

About Beco

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About the Role

Beco is looking for an experienced National Sales Manager – General Trade and Modern Trade to lead and scale our GT business across India. The role will be responsible for driving revenue growth, expanding distribution, strengthening channel partnerships, and building a high-performing sales organization.

Key Responsibilities

• Develop and execute the National General Trade and Modern Trade sales strategy aligned with business goals.
• Drive primary and secondary sales growth while delivering revenue and market share targets.
• Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.
• Lead, mentor, and develop Regional Sales Managers and field sales teams to drive execution excellence.
• Monitor sales performance, forecasting, budgets, and key business metrics.
• Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.
• Identify growth opportunities, optimize sales processes, and drive operational efficiency.

Qualifications & Experience

• MBA preferred.
• 15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Modern Trade.
• Proven experience leading national or multi-region sales teams and managing large distributor networks.
• Strong track record of driving distribution expansion, revenue growth, and market execution.

Location : Dadar, Mumbai

Reporting to Chief Business Officer

Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco

LinkedIn - (6) Beco: About | LinkedIn