Lead – Influencer Marketing

dentsu · Mumbai, India

Lead – Influencer Marketing

About the Role

We are looking for a strategic and experienced Lead – Influencer Marketing to spearhead influencer and creator-led campaigns across leading brands. This role requires someone who can drive end-to-end influencer strategy, lead a high-performing team, build strong creator and platform relationships, and deliver impactful campaigns that align with business and brand objectives.

The ideal candidate has deep knowledge of the creator economy, a strong network of influencers, talent managers, and agencies, and proven experience managing large-scale campaigns while fostering long-term client relationships.

Key Responsibilities

• Lead the influencer marketing function by developing and executing innovative creator-led strategies across multiple brands.
• Own end-to-end influencer campaigns—from strategic planning and creator identification to negotiations, execution, reporting, and post-campaign analysis.
• Build, mentor, and manage a team of influencer marketing professionals, ensuring efficient campaign delivery and continuous development.
• Act as the primary point of contact for internal stakeholders and clients, providing strategic recommendations and campaign consultation.
• Identify and onboard high-value creators, celebrities, talent managers, and influencer agencies across platforms including Instagram, YouTube, LinkedIn, Snapchat, and emerging channels.
• Negotiate commercial agreements, contracts, deliverables, usage rights, and campaign timelines while optimizing budgets and ROI.
• Develop scalable influencer frameworks, campaign playbooks, and best practices to improve operational efficiency.
• Collaborate closely with Creative, Strategy, Media, Production, and Account Management teams to deliver integrated campaigns.
• Analyze campaign performance using key metrics such as reach, engagement, impressions, conversions, EMV, and ROI, translating insights into actionable recommendations.
• Stay ahead of industry trends, platform updates, creator economy developments, and competitor activity to identify new partnership opportunities.
• Ensure campaign quality, brand safety, legal compliance, and adherence to client guidelines across all influencer collaborations.
• Contribute to business growth by supporting new business pitches, developing influencer-led solutions, and identifying innovative partnership opportunities.

Requirements

• 9–12+ years of experience in Influencer Marketing, Creator Partnerships, Digital Marketing, or social media, preferably within a leading agency or digital-first organization.
• Demonstrated experience leading influencer marketing teams and managing multiple high-value campaigns simultaneously.
• Strong understanding of the creator ecosystem across major social platforms and influencer marketing tools.
• Established network of influencers, creator managers, talent agencies, and platform partners.
• Proven expertise in campaign strategy, influencer sourcing, commercial negotiations, budgeting, and stakeholder management.
• Strong analytical skills with experience interpreting campaign data and optimizing performance.
• Excellent communication, presentation, negotiation, and leadership skills.
• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities and deadlines.