Content Writer

INSTITUTE OF ROAD TRAFFIC EDUCATION · India

The Role

IRTE is looking for a Content Writer who can translate deep institutional knowledge into clear, compelling, and well-structured written content – across a website, a blog, LinkedIn articles, social captions, and X commentary. This is not a role for someone who writes well in general. It is a role for someone who can research a topic seriously, form a point of view, and communicate it with authority and clarity.

You will own IRTE's written voice. You will be working with a subject matter that includes road safety policy, traffic enforcement, forensic science, and public health – you do not need to be an expert on day one, but you must be the kind of writer who becomes one quickly.

What You Will Do

Website Content

• Rewrite IRTE's website content whenever needed – audience-led navigation copy, headlines that communicates what IRTE is, understanding and maintaining hygiene
• Write and restructure department pages whenever needed (Traffic Enforcement, Forensic Science, Traffic Engineering, Driver Training & Road Safety Education, Public Health for Road Safety, Law) – scannable, formatted, and compelling
• Write the Leadership page, and Programmes pages with the depth and clarity that institutional visitors – policymakers, journalists, prospective students– expect
• Collaborate with the website developer on copy requirements for any new pages or sections
• Maintain and update website content as programmes, events, and affiliations change

Blog & Content Hub

• Build and maintain IRTE's blog from the ground up – this does not yet exist and is one of the highest-value deliverables of this role
• Write a minimum of 2 blog posts per month covering road safety policy, traffic management, enforcement, forensic science, and public health – with research-backed arguments, not opinion pieces
• Develop evergreen content: explainers (What is a Forensic Road Safety Audit?), case studies (IRTE's Bihar Safe System project), and data-led pieces (India's road crash statistics decoded)
• Repurpose blog content for LinkedIn articles and social carousels in coordination with the Social Media Manager

LinkedIn Long-Form Content

• Write long-form LinkedIn articles for the IRTE organisation page – policy commentaries, programme spotlights, event recaps, and thought leadership pieces
• Assist in drafting long-form posts for Dr. Rohit Baluja's personal LinkedIn – first-person voice, personal narrative, data-led arguments on road safety and policy
• Ensure all LinkedIn long-form content is structured for the platform: strong opening hook, scannable body, clear close

Social Media Caption Support

• Write captions for Instagram, Facebook, and LinkedIn posts as and when briefed by the Social Media Manager
• Understand platform tone differences: Instagram captions are punchy and visual-first; Facebook captions are longer and community-oriented; LinkedIn captions are professional and insight-led
• Develop caption banks for recurring content types – road safety tips, event announcements, awards and recognition posts – so the Social Media Manager has ready-to-adapt copy

X (Twitter) – Research, Commentary & Advocacy

• Monitor X consistently for ongoing conversations in road safety, traffic policy, road infrastructure, delivery rider safety, autonomous vehicles, and related governance topics in India
• Draft concise, informed commentary posts and thread-format content for IRTE's X account – reactive to news, policy announcements, and public discourse
• Research and curate relevant conversations, tagging opportunities, and accounts that IRTE should be engaging with – policymakers, journalists, ministries, advocacy groups
• Identify emerging narratives in the road safety space and flag them to leadership with a content recommendation
• Write substantive replies to high-visibility posts where IRTE's voice and expertise add genuine value – not promotional, always additive

Platform Expansion Support (Phase 2)

• Support the Social Media Manager in testing IRTE's presence on Reddit, Quora, and Threads
• Write platform-appropriate content for each: Quora answers to road safety questions, Reddit-style informational posts, Threads commentary
• Conduct audience research on each platform – who is asking about road safety, what they want to know, and how IRTE can serve them authentically
• Compile findings into a short written recommendation after each platform pilot

To Apply: Send your CV along with 3 writing samples – one piece of website copy (homepage or about page, any organisation), one long-form article or blog post (any topic), and one X thread or commentary series you have written or would write for IRTE on any road safety topic. Applications without writing samples will not be reviewed.

What We're Looking For

Must-Have Skills

• 1–3 years of professional writing experience – journalism, content marketing, policy writing, or UX copy all count
• Demonstrably strong written English – clear, structured, and free of filler. You know the difference between writing that informs and writing that just fills space
• Experience writing website copy – you understand the difference between homepage copy, about page copy, and product page copy
• Experience writing long-form content – articles, blogs, or editorial pieces of 600 words or more
• Comfort with research: you can read a government report, extract what matters, and turn it into readable prose
• Active familiarity with X (Twitter) – you follow policy, news, or advocacy accounts and understand how discourse moves on the platform
• Familiarity and ability to engineer prompts for using AI tools like Claude

Strong Advantage

• Prior writing experience in public policy, governance, public health, infrastructure, or social impact sectors
• Familiarity with road safety, transport policy, or traffic management – or a demonstrated ability to learn technical domains quickly and write about them accessibly
• Experience writing for LinkedIn – you understand that LinkedIn is not a blog and not Twitter, and you can write for its specific format and audience
• Basic SEO knowledge – understanding of keywords, meta descriptions, and how search intent shapes content structure
• Journalism background or instinct – you ask the right questions, you verify before you publish, and you write with a point of view

What You Will NOT Be Doing

• Designing graphics or editing video – that is the Social Media Manager's domain
• Managing social media accounts or scheduling posts independently – you are a writing resource, not a platform manager
• Writing promotional or marketing copy in a traditional advertising sense – IRTE's content is authoritative, not salesy

About IRTE

The Institute of Road Traffic Education (IRTE) is India's premier institution for road safety, traffic management, and forensic science – operating for over 34 years at the intersection of policy, law enforcement, public health, and academic training. IRTE holds Consultative Status with the United Nations Economic and Social Council (ECOSOC), has a formal MOU with UNECE, and its College of Traffic Management (CTM) is recognised as a Centre of Excellence in Road Safety.

IRTE has produced 34 years of research, policy work, training programmes, and institutional milestones. Almost none of it lives online in a form that serves a modern reader. This role exists to change that.

Why Join IRTE

• You will be writing about topics that directly affect 1.7 lakh Indian lives lost on roads every year – the work has stakes
• IRTE has 34 years of untold stories, research, policy victories, and institutional milestones – you have an extraordinary content archive to work with from day one
• You will develop genuine expertise in road safety, traffic policy, and forensic science – a rare and increasingly relevant knowledge set
• Your writing will be read by IPS officers, policymakers, engineers, UN officials, and the Indian public – not buried in a brand newsletter
• Direct access to Dr. Rohit Baluja, one of India's most experienced road safety advocates and India's representative at UNECE WP.1 since 2010