Associate Director Media Strategy

Overview:As an Associate Director at Moon Rabbit, you will act as a senior strategic leader responsible for translating high-level media vision into executable, scalable programs across channels. This role sits at the intersection of strategy, analytics, client leadership and team development, owning day-to-day strategic execution while contributing to longer-term planning, innovation, and team management.You will strategically collaborate and work directly with a Director of Media Strategy - owning large work streams, leading key client conversations, mentoring managers and strategists, and ensuring media plans are both strategically sound and operationally excellent. You will collaborate closely with cross-functional teams to develop innovative media strategies that maximize brand visibility, engagement, and return on investment (ROI). This role offers an exciting opportunity to work with leading brands and leverage cutting-edge media platforms to drive impactful advertising campaigns.

Interested in this role You can find all the relevant information in the description below.
Key Responsibilities:
Strategic Leadership and PlanningLead the development of integrated, mutli-channel media strategies across linear, programmatic, search, paid social, CTV/OTT, digital video, and emerging channelsTranslate business objectives into clear media frameworks, channel roles, and test-and-learn roadmapsOwn advanced targeting approaches including audience selection, geo-based strategies, provider/HCP targeting, and mid-funnel expansionPressure-test plans for efficiency, scale, and diminishing returns, making informed recommendations on budget allocation and optimizationBe able to speak meaningfully to data, projections, outcomes, and optimizations.Lead annual planning, QBRs, and long-range growth strategies
Advanced Planning, Optimization & Performance LeadershipOwn strategic interpretation of performance, translating analytics outputs into clear insights and media recommendationsPartner with the analytics team to align on measurement approach, KPIs, and learning prioritiesLead optimization decisions by identifying where to invest, scale, test, or pull back based on performance trendsDeliver client-ready performance narratives, clearly articulating what happened, why it happened, and what to do nextEnsure insights inform future planning and continuous improvement across channels
Client Leadership & AdvisoryServe as a primary strategic contact for clients, leading cross-channel media discussions with confidence and clarityAdvise clients on publisher capabilities, platform innovations, and emerging opportunities, translating tactics into sound strategic recommendationsDeliver executive-ready updates, insights, and recommendations that elevate client trust and partnershipAnticipate client needs and proactively identify opportunities for optimization, testing, or expansion
Team Leadership & DevelopmentDirectly manage and mentor a team of specialists across platform strategy, execution, and creative/experience planningGuide teams in aligning platform capabilities, creative strategy, and journey mapping to overall brand and business goalsSet clear expectations, provide strategic feedback, and foster professional growthEnsure quality control across deliverables while empowering teams to take ownership
Partner & Vendor StrategyMaintain strong relationships with media vendors, publishers, and technology partnersStay informed on new offerings, beta opportunities, and pricing structuresLead higher-level negotiation strategy and ensure buying approaches maximize value and efficiency
Innovation & Industry LeadershipStay ahead of industry trends, media technologies, and evolving best practices—particularly within healthcare and regulated categoriesIdentify opportunities to pilot new platforms, formats, or targeting approachesContribute to agency thought leadership, process improvement, and scalable strategy frameworks
Qualifications:Bachelor’s degree in Marketing, Advertising, Communications, or a related field (advanced degree or certifications a plus)8–10+ years of experience in media strategy, planning, or buying within an agency or brand environmentProven experience leading integrated, multi-channel media programs across digital, social, programmatic, search, and videoPrior people-management experience with the ability to mentor and develop talentStrong familiarity with programmatic, search, tagging, and media technology ecosystemsExperience leveraging analytics and planning tools such as Nielsen, comScore, Google Analytics, Adobe Analytics, or equivalent platformsExceptional analytical skills with the ability to synthesize data into actionable insights and make data-driven decisions to optimize media plans and campaign performanceStrong executive communication and presentation skillsAbility to manage multiple priorities, stakeholders, and deadlines in a fast-paced environmentStrategic thinker with a collaborative mindset and a passion for innovationDetail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively. xzbcwsv Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape.