Social Media Manager

The Green Hype · India

Social Media Manager | The Green Hype, Jaipur

Full-time · In-studio · Immediate joiners preferred

About The Green Hype

• Creative direction studio in Jaipur. Tagline: "Disruption as an Art Form."
• Services: brand strategy, ad films, social media, packaging, performance marketing.
• Categories: education, FMCG, D2C, foodservice.
• Flagship vertical: education

Role Snapshot

• Experience: 2–4 years of dedicated social media management
• Joining: Immediate (0–15 days notice preferred)
• Compensation: ₹25,000–30,000/month, based on experience
• Hours: 10 AM – 7 PM, Monday to Saturday
• Location: In-studio, Malviya Nagar, Jaipur

Key Responsibilities

• Own social strategy, content pillars and monthly calendars for 4–6 client accounts
• Plan, write and schedule posts on Instagram, YouTube (Shorts + long-form) and LinkedIn using native schedulers or Buffer/Hootsuite/Later
• Write platform-specific copy: hooks, captions, CTAs, hashtag sets and YouTube titles, descriptions and tags (basic YouTube SEO)
• Brief the creative and production teams with reference decks, shot lists, hook scripts and format specs (aspect ratio, duration, safe zones)
• Track KPIs: reach, impressions, engagement rate, saves, shares, watch time, average view duration, retention, CTR, profile visits and follower growth
• Build monthly performance reports in Google Sheets or Looker Studio, with month-on-month comparisons and next steps
• Run A/B tests on hooks, thumbnails, posting times and formats, and write down what you learn
• Handle community management (comments and DMs) within set response times and keep brand voice consistent
• Track algorithm changes, trending audio and new formats, and turn them into campaign ideas within 24–48 hours
• Present strategy and results to clients and own day-to-day client communication
• Review and mentor junior social media executives

Required Skills and Experience

• 2–4 years of hands-on social media management, ideally for several brands at once
• Deep working knowledge of Instagram (Reels, Carousels, Stories, Broadcast Channels), YouTube (Shorts, long-form, Community) and LinkedIn (company pages, documents, newsletters)
• Comfortable with analytics tools: Meta Business Suite, Instagram Insights, YouTube Studio, LinkedIn Analytics
• Working knowledge of UTM parameters and GA4 basics for tracking traffic from social
• Able to read data (retention curves, drop-off points, engagement ratios) and turn it into content decisions
• Strong copywriting skills that adapt across brand voices, in English and Hinglish
• Basic editing and design: Canva, CapCut and/or Adobe Premiere Pro, Photoshop, Express
• Good sense of trends, pop culture and what works in the Indian social landscape
• Organized and deadline-driven, with experience in Notion, Trello, ClickUp or Google Workspace
• Confident on camera for reels, BTS and talking-head content
• Clear client communication; able to present and defend recommendations with data

Nice to Have

• Agency experience
• Experience in education, FMCG, D2C or foodservice
• Paid social basics: Meta Ads Manager, boosting, audience targeting, budget pacing, reading CPM/CPC/CTR
• Social listening or competitor benchmarking tools
• Reels and Shorts editing beyond basic trims
• Experience leading a small team

What We Offer

• Ownership of major client accounts, including our flagship education clients
• A close-knit nine-person studio where your strategy shapes real campaigns
• Direct work with the creative and production team on ad films, brand launches and campaign books
• A growth path to a lead or client-partnership role as the studio scales

How to Apply

• Email hype.content@thegreenhype.in
• Subject line: "Social Media Manager Application – Immediate Joiner"
• Attach:
• Resume
• Portfolio or handles of accounts you've managed
• One performance snapshot (e.g. growth or engagement gains on an account you ran)
• Your notice period and current/expected CTC
• Applications are reviewed on a rolling basis, and immediate joiners are shortlisted first.

I set the account load at 4–6 and notice at 0–15 days. Change either number if your real figures are different.