Public relations specialist

Job Title: Public Relations
Location: New Delhi
Key Responsibilities
Develop and execute comprehensive PR strategies aligned with brand and business objectives.
Draft, edit, and distribute high-quality press releases, media notes, and other communication materials.
Build and maintain strong relationships with journalists, editors, influencers, and media agencies across print, digital, television, and online platforms.
Secure meaningful media coverage through proactive pitching and relationship management.
Plan and execute product launches, press conferences, media events, brand collaborations, and campaign activations.
Coordinate with internal teams including Marketing, Brand, Social Media, and Leadership to ensure consistent messaging.
Monitor media coverage, prepare coverage reports, and track PR campaign performance.
Identify newsworthy opportunities and develop compelling story angles that enhance brand visibility.
Stay updated on industry trends, competitor activity, and emerging media opportunities.
Requirements
Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
3–5 years of relevant experience in Public Relations, Corporate Communications, or a PR agency.
Proven experience in writing press releases, media pitches, and communication materials.
Strong network of media contacts across print, digital, television, and online publications.
Demonstrated experience in executing successful PR campaigns from planning to post-campaign reporting.
Excellent verbal and written communication skills.
Strong organizational and project management abilities with the capability to manage multiple campaigns simultaneously.
Ability to work in a fast-paced, collaborative environment and meet tight deadlines.
Excellent storytelling and content development skills.
Strong negotiation and stakeholder management abilities.
Experience working with consumer brands, lifestyle, beauty, fashion, FMCG, or D2 C brands is an advantage.
Creative mindset with the ability to identify newsworthy brand opportunities.
Data-driven approach to measuring PR effectiveness and campaign success.