Researcher - YouTube

SolarSquare · India

Researcher– YouTube (SolarSquare)

Role Overview

As a Researcher for SolarSquare's YouTube team, you will uncover the stories, insights, and questions that shape our content. You will conduct on-ground reporting, interview customers and industry experts, investigate topics, verify facts, and build strong editorial foundations for videos, podcasts, and long-form content. Your work will ensure every piece of content is rooted in real customer experiences, credible research, and compelling storytelling.

Roles & Responsibilities

• Conduct primary research by interviewing homeowners, prospects, channel partners, OEMs, installers, and internal teams to uncover real customer stories, pain points, and insights.
• Perform on-ground reporting by visiting customer installations, speaking to stakeholders, and identifying stories that build trust and brand love.
• Research and prepare detailed editorial briefs for YouTube videos and podcasts, including background context, key themes, supporting data, and story angles.
• Develop interview frameworks and thought-provoking questions that lead to insightful conversations with customers, industry experts, and business leaders.
• Investigate industry trends, government policies, subsidies, electricity regulations, emerging technologies, and competitor activities to identify high-impact content opportunities.
• Validate facts, claims, and statistics using credible sources before they are incorporated into scripts.
• Monitor YouTube comments, customer conversations, social media, forums, and market discussions to identify emerging topics and audience questions.
• Work closely with writers, producers, and the creative team to translate research into engaging, accurate, and consumer-friendly content.
• Build and maintain an organized repository of customer insights, research reports, expert interviews, FAQs, industry data, and content references.
• Continuously recommend new content ideas based on audience behavior, field research, and market developments.

Ideal Candidate

• Strong research and investigative mindset with excellent interviewing skills.
• Curious, analytical, and able to uncover stories beyond the obvious.
• Exceptional written and verbal communication skills.
• Comfortable conducting field interviews and interacting with diverse stakeholders.
• Ability to simplify technical concepts into engaging narratives.
• Background in journalism, editorial, research, documentary filmmaking, content strategy, or business research is preferred.
• Passion for storytelling and creating educational content that drives real-world impact.