Senior media buyer
Parrot Media · Dehradun, India
Job Description
Company Description Parrot Media is a performance-driven marketing agency with over three years of experience managing campaigns for more than 100 brands across diverse industries. The team has successfully managed ad spends exceeding 10 crore INR, delivering measurable growth and ROI for clients worldwide. With a focus on data-led decision making and creative optimization, Parrot Media partners closely with clients to maximize impact across digital channels. The company fosters a collaborative, results-oriented culture where team members are encouraged to experiment, learn, and innovate in a fast-paced environment.
Role Description This is a full-time, on-site Senior Media Buyer role based in Dehradun. The Senior Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Meta, Google, and other relevant networks to meet client performance goals. Day-to-day responsibilities include building media plans, setting up and monitoring campaigns, managing budgets and bids, analyzing performance data, and adjusting strategies to improve ROI and conversion rates. The role involves close collaboration with account managers, creatives, and analysts to align messaging, targeting, and spend with client objectives. The Senior Media Buyer will also prepare performance reports, provide insights and recommendations, and mentor junior team members on best practices in media buying and optimization.
Qualifications
Strong expertise in Media Buying and Media Planning, including platform selection, budget allocation, and campaign execution. Proficiency in Media Strategy, with the ability to design full-funnel paid media approaches aligned with client goals. Advanced Analytical Skills, including interpreting performance metrics, A/B testing, and data-driven optimization. Effective Communication skills for collaborating with internal teams, presenting insights, and managing client expectations. Hands-on experience with major ad platforms (e.g., Meta Ads Manager, Google Ads, Google Analytics, other performance tools). Proven track record in managing significant ad budgets and delivering measurable growth and ROI. Ability to work in a fast-paced, on-site environment in Dehradun, managing multiple campaigns and deadlines simultaneously. Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Experience mentoring or leading junior media buyers is an advantage. Familiarity with creative testing, audience segmentation, and remarketing strategies is preferred.Details
| Company | Parrot Media |
| Location | Dehradun, India |
| Type | FULL TIME |
| Niche | general |
| Experience | permanent |