Director of Social Commerce, TikTok Shop

*THIS IS NOT A ROLE WITH FORCEBRANDS *CANDIDATES MUST HAVE EXPERIENCE RUNNING TIKTOK SHOP END TO END* *THIS ROLE IS HYBRID IN NYC* Director of Social Commerce, TikTok Shop A fast-growing, digitally native consumer brand is seeking a Director of Social Commerce, TikTok Shop to own and scale its TikTok Shop business and support future social commerce initiatives. This is a highly visible role for someone who deeply understands the TikTok Shop ecosystem and has hands-on experience building and scaling the channel. This person will own overall shop strategy, day-to-day performance, affiliate strategy, storefront operations, and TikTok Shop campaigns and media. The ideal candidate combines strong commercial and analytical capabilities with a creative, entrepreneurial mindset. This is an opportunity to take ownership of an established channel, identify areas of underperformance, and develop the strategy to drive its next phase of growth. What You'll Do Own and scale the TikTok Shop business strategy and commercial calendar Own the channel P specific category experience is not required Location New York City Hybrid schedule with three days per week in office