Lead – analyst & advisor relations

Job Title: Lead – Analyst & Advisor Relations

Function: Marketing

Location: India / Global (EMEA, US, APAC)

Role Overview

The Lead – Analyst & Advisor Relations will be responsible for driving analyst and advisor engagement initiatives that strengthen the organization's market positioning, brand credibility, and go-to-market effectiveness. This role will work closely with senior stakeholders, marketing, sales, and service-line leaders to manage analyst relationships, coordinate industry evaluations, and leverage analyst insights to support business growth.

Key Responsibilities

Analyst Relations Management

Execute the Analyst Relations strategy aligned with business priorities and growth objectives. Build and maintain strong working relationships with key industry analysts and advisory firms. Support analyst engagement activities across priority service lines and solution areas. Coordinate analyst briefings, inquiries, workshops, and relationship-building initiatives.

Analyst Evaluations & Research Participation

Manage participation in key industry assessments and reports, including: Gartner Magic Quadrant & Market Guides Everest Group PEAK Matrix ISG Provider Lens Avasant Radar View IDC, Forrester, Nelson Hall, and other relevant evaluations Coordinate RFIs, surveys, evidence submissions, customer references, and supporting documentation. Ensure timely and high-quality responses across all analyst engagements.

Executive & Stakeholder Enablement

Partner with business leaders to prepare for analyst briefings and strategic conversations. Develop presentations, messaging frameworks, and briefing materials. Provide analyst insights and recommendations to leadership teams. Facilitate alignment between analysts and internal stakeholders on strategic priorities.

Advisor & Ecosystem Engagement

Support relationships with advisory firms, consultants, and industry influencers. Assist in planning advisor engagement initiatives, workshops, and innovation sessions. Work with sales and business teams to leverage advisor relationships in strategic opportunities.

Sales & Marketing Enablement

Collaborate with sales and marketing teams to integrate analyst recognition and insights into client-facing materials. Create analyst-backed content, proof points, competitive intelligence, and sales enablement assets. Support proposal and pursuit teams with relevant analyst perspectives and market insights.

Content & Thought Leadership

Partner with marketing and communications teams to promote analyst recognitions and rankings. Support creation of thought leadership, analyst-inspired content, social media campaigns, and industry perspectives. Ensure consistent market messaging aligned with analyst feedback and industry trends.

Governance & Reporting

Maintain analyst engagement trackers, calendars, contact databases, and reporting dashboards. Monitor analyst coverage, sentiment, rankings, and market perception. Track and report key metrics including engagement effectiveness, analyst visibility, and business impact. Contribute to the development of Analyst Relations best practices, processes, and knowledge repositories.

Key Skills & Competencies

Strong understanding of the analyst and advisory ecosystem within technology services, digital transformation, or consulting. Experience engaging with firms such as Gartner, Everest Group, ISG, IDC, Forrester, Avasant, and Nelson Hall. Excellent stakeholder management and relationship-building capabilities. Strong project management and organizational skills. Ability to manage multiple deliverables and deadlines simultaneously. Strong analytical, communication, and presentation skills. Ability to translate analyst insights into actionable business recommendations. Detail-oriented with a structured and process-driven approach.

Experience & Qualifications

8–12 years of experience in Analyst Relations, Strategic Marketing, Product Marketing, Corporate Marketing, or B2 B Technology Marketing. Proven experience supporting analyst evaluations, briefings, and engagement programs. Experience working with senior leadership, sales teams, and service-line leaders. Strong understanding of the IT services, consulting, or technology services industry. Bachelor's degree required; MBA or equivalent qualification preferred.