Key accounts sales manager

NuTaste Group · Delhi, India

About the role:

The Key Accounts Manager will lead business development across North India. The role is responsible for acquiring and growing strategic B2 B customers, with a strong focus on international and national QSR chains, FMCG companies, food processors, cloud kitchens, and other large institutional food businesses.

The ideal candidate will have a proven track record in consultative B2 B sales, strong industry relationships, and the ability to manage complex sales cycles while delivering sustainable business growth.

Duties & Responsibilities:

• Identify, prospect, and acquire new key accounts across North India.

• Develop business with international and domestic QSR chains, FMCG companies, food processors, cloud kitchens, commissaries, and other large food service customers.

• Build and nurture relationships with procurement teams, R& D, quality assurance, operations, and senior decision-makers.

• Understand customer requirements and assist to develop tailored commercial and product solutions.

• Lead end-to-end sales cycles, including prospecting, presentations, negotiations, pricing, and contract closure.

• Collaborate with internal teams including NPD, supply chain, quality and finance to ensure seamless onboarding and account management.

• Drive revenue growth, profitability, and long-term customer retention within assigned accounts.

• Monitor market trends, competitor activities, and emerging customer opportunities to identify new avenues for growth.

• Prepare sales forecasts, business plans, and regular performance reports.

• Represent the company at industry events, trade exhibitions, and customer engagements.

• Ensure achievement of monthly, quarterly, and annual sales targets.

Preferred Customer Segments

• International QSR chains

• National QSR brands

• FMCG companies

• Food processing companies

• Frozen food manufacturers

• Bakery and confectionery manufacturers

• Dairy and beverage companies

• Cloud kitchen operators

• Central kitchens and commissaries

• Institutional food service customers

• Modern food manufacturing businesses

Key Performance Indicators (KPIs)

• New key accounts acquired.

• Revenue generated from new business.

• Achievement of sales and profitability targets.

• Customer retention and account growth.

• Pipeline value and conversion rate.

• Sales forecast accuracy.

• Customer satisfaction and relationship strength.

Travel Requirement

Frequent travel across North India to meet customers, develop new business opportunities, and support key accounts.

Qualifications and Experience

Knowledge, Skills and Abilities

• Excellent business development and negotiation skills.

• Strong relationship management and stakeholder engagement.

• Commercial acumen with the ability to identify growth opportunities.

• Solution-oriented and consultative selling approach.

• Strong presentation and communication skills.

• Ability to manage multiple high-value accounts simultaneously.

• Analytical mindset with proficiency in CRM systems and Microsoft Office.

• Self-motivated, proactive, and target-driven.