Web content writer

About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520 M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 15 L+ customers, with a 90% success rate and 30% Mo M growth over the past year.

About the role:

We're looking for a Content Writer to join Traya's in-house team, someone who can take complex health and wellness topics and turn them into accurate, engaging long-form content across blogs, landing pages, and product pages. You'll work closely with our editorial, SEO, and product teams, owning your work from brief to publish.

Responsibilities

Create Engaging Content: You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content Research & Ensure Accuracy: Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines Adapt for Multiple Channels: You'll also write for community platforms like Reddit and Quora while maintaining brand consistency Implement Feedback: Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles Stay Compliant: Follow Traya's tone guidelines and medical disclaimers. No fluff, no overpromises, no marketing jargon

Requirements

3-4 years of professional writing experience - preferably in health-tech, wellness, beauty, or DTC brands Strong portfolio showcasing creative, engaging content including blog posts and long-form articles Excellent command of English with impeccable grammar and storytelling ability Basic understanding of SEO principles, Google Search Console, and CMS platforms (Word Press, Webflow, or similar) Ability to research complex health and wellness topics and translate them into reader-friendly content Self-motivated, detail-oriented, and open to feedback You write well, but what sets you apart is making health content feel like a conversation that leaves readers feeling understood, not just informed