Product & Services Marketing Associate

JBS Global - Jaffer Business Systems · Karachi division, Pakistan

About the company

Impare:
Imparé, a Silicon Valley-based startup and a subsidiary of Jaffer Business Systems (JBS), marks JBS's first international investment and a significant step toward advancing Pakistan's presence in the global semiconductor industry. With this milestone, JBS has positioned itself at the forefront of chip verification services in the country. The company is building a verification hub in Pakistan, designed to support leading semiconductor firms worldwide while nurturing local engineering talent. Through world-class training and real-world project exposure, Imparé empowers Pakistani engineers to collaborate with global technology leaders - bridging innovation, expertise, and opportunity across borders.

Role Overview

Lead Impare's marketing strategy and market presence by translating complex semiconductor IP into clear messaging, technical content, and campaigns that generate qualified leads and support business development. Reports to the CEO.

Location

Karachi, Pakistan

Type

Full-Time

Job Responsibilities

• Develop clear, buyer-focused positioning and messaging for Impare's products.
• Manage website content, product pages, LinkedIn presence, and the CEO's thought-leadership content.
• Plan and run demand-generation campaigns, webinars, and other marketing initiatives to generate qualified leads.
• Create technical content with engineering, including white papers, explainer videos, product briefs, and case studies.
• Equip business development with pitch decks, competitive positioning, and sales collateral.
• Track campaign performance, lead quality, website analytics, and engagement; report results through monthly dashboards.
• Work closely with the CEO, engineering, and business development to align marketing with product and sales priorities.

Qualifications

Bachelor's or Master's degree in Marketing, Electrical Engineering, Business Administration, or Communications is preferred. Certifications in digital marketing, content writing, SEO, or tools like Google Ads, HubSpot, or Canva are beneficial.

Strong B2B technology marketing, positioning, content, and demand-generation skills; ability to understand technical products and explain them clearly. Familiarity with LinkedIn, CRM systems, website analytics, and digital marketing tools is beneficial.

Experience

2-5 years of experience in marketing, content development, or B2B communications.