Copywriter

Title: Senior Copywriter Type: Full-time | On-site | Mumbai Role Overview We are looking for a Senior Copywriter who can lead and elevate brand communication across all digital platforms. The ideal candidate should have strong creative instincts, strategic thinking capabilities, and the ability to transform health, wellness, and lifestyle products into impactful, high-converting content. This role requires someone who understands modern D2C brands, consumer psychology, and performance-driven communication while maintaining a strong brand voice across channels. Key Responsibilities • Develop compelling and conversion-focused copy for social media, performance ads, websites, landing pages, emails, WhatsApp campaigns, and other digital assets • Lead content ideation and campaign storytelling