Associate / Manager, Paid Media
mood · New York, New York, United States
FULL TIMEpermanent
Job Description
About MoodMood ( ) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US. We're looking for a sharp, analytical, and execution-focused paid media Associate or Manager to join our team.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
About the RoleThis role is designed for a self-driven marketer who thrives on operational excellence and data integrity. You will get hands-on ownership of high-spend ad accounts, working directly with our US-based leadership. While you'll follow rigorous Standard Operating Procedures (SOPs), you're expected to be an independent problem-solver who understands the "why" behind the "what."
Key ResponsibilitiesCampaign Execution & Operations: Handle the end-to-end setup and trafficking of campaigns across several paid media channels (e.g. Meta, Google, Snapchat, Applovin). Ensure 100% accuracy in naming conventions, UTM parameters, and budget allocations.Data Proactivity: Proactively pull and interpret daily performance data from each channel. Be comfortable navigating different data environments, including ad platforms, Shopify, and attribution partners like TripleWhale, WorkMagic, or Northbeam.Performance Troubleshooting: Independently identify and flag performance bottlenecks such as creative fatigue, improper campaign architecture, landing page friction, and tracking discrepancies.Full-Funnel Thinking: Apply key marketing concepts (customer journey, acquisition funnel, retargeting strategies) to ensure campaigns are optimized for long-term growth.AI Workflow Integration: Build and manage basic AI workflows and agents to automate routine tasks like performance alerts or creative tagging.Continuous Testing: Implement best practices for campaign structuring and execute ad testing roadmaps to drive new customer acquisition. xzbcwsv
Required QualificationsExperience: 1–4 years of hands-on experience in marketing or marketing analyticsEducation: Bachelor's degree in Marketing, Business, Statistics, or a related fieldAnalytical Skills: High proficiency in data analysis and Microsoft Excel (VLOOKUPs, pivot tables, data visualization)Marketing Fluency: Deep understanding of core marketing concepts (acquisition funnels, retargeting, and attribution)Self-Driven Mindset: Ability to work independently in a hybrid environment, taking initiative to solve problems without constant oversightTechnical Setup: Must have a modern laptop and a reliable, high-speed internet connection for consistent remote work
Nice-to-Have QualificationsHands-on experience with Meta Ads Manager or other digital advertising platformsDirect experience working for a high-growth DTC (Direct-to-Consumer) brandExperience working in a highly regulated industry (e.g., Cannabis, Finance, or Health)Background in creative production or UGC (User-Generated Content) creation, with an eye for what drives engagement
Why Join Mood?Growth: Work directly with experienced marketers and learn how to scale multi-channel campaigns for a major US brandImpact: Your work will directly contribute to the company's revenue and growthCulture: We value transparency, data, and proactive problem-solving
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
About the RoleThis role is designed for a self-driven marketer who thrives on operational excellence and data integrity. You will get hands-on ownership of high-spend ad accounts, working directly with our US-based leadership. While you'll follow rigorous Standard Operating Procedures (SOPs), you're expected to be an independent problem-solver who understands the "why" behind the "what."
Key ResponsibilitiesCampaign Execution & Operations: Handle the end-to-end setup and trafficking of campaigns across several paid media channels (e.g. Meta, Google, Snapchat, Applovin). Ensure 100% accuracy in naming conventions, UTM parameters, and budget allocations.Data Proactivity: Proactively pull and interpret daily performance data from each channel. Be comfortable navigating different data environments, including ad platforms, Shopify, and attribution partners like TripleWhale, WorkMagic, or Northbeam.Performance Troubleshooting: Independently identify and flag performance bottlenecks such as creative fatigue, improper campaign architecture, landing page friction, and tracking discrepancies.Full-Funnel Thinking: Apply key marketing concepts (customer journey, acquisition funnel, retargeting strategies) to ensure campaigns are optimized for long-term growth.AI Workflow Integration: Build and manage basic AI workflows and agents to automate routine tasks like performance alerts or creative tagging.Continuous Testing: Implement best practices for campaign structuring and execute ad testing roadmaps to drive new customer acquisition. xzbcwsv
Required QualificationsExperience: 1–4 years of hands-on experience in marketing or marketing analyticsEducation: Bachelor's degree in Marketing, Business, Statistics, or a related fieldAnalytical Skills: High proficiency in data analysis and Microsoft Excel (VLOOKUPs, pivot tables, data visualization)Marketing Fluency: Deep understanding of core marketing concepts (acquisition funnels, retargeting, and attribution)Self-Driven Mindset: Ability to work independently in a hybrid environment, taking initiative to solve problems without constant oversightTechnical Setup: Must have a modern laptop and a reliable, high-speed internet connection for consistent remote work
Nice-to-Have QualificationsHands-on experience with Meta Ads Manager or other digital advertising platformsDirect experience working for a high-growth DTC (Direct-to-Consumer) brandExperience working in a highly regulated industry (e.g., Cannabis, Finance, or Health)Background in creative production or UGC (User-Generated Content) creation, with an eye for what drives engagement
Why Join Mood?Growth: Work directly with experienced marketers and learn how to scale multi-channel campaigns for a major US brandImpact: Your work will directly contribute to the company's revenue and growthCulture: We value transparency, data, and proactive problem-solving
Details
| Company | mood |
| Location | New York, New York, United States |
| Type | FULL TIME |
| Niche | general |
| Experience | permanent |