Performance Marketing Lead

DigitalSpan · India

Experience: 3–5 Years

Role Type: Full-Time

Primary Focus: Meta Ads

Secondary Platforms: Google Ads, LinkedIn Ads

Good to Have: Microsoft Ads

We are looking for a Performance Marketing Lead with 3–5 years of hands-on experience to take ownership of paid media strategy and execution across multiple client accounts.

The primary focus of this role will be Meta Ads (Facebook & Instagram), followed by Google Ads and LinkedIn Ads. This is a lead role, so we are looking for someone who can not only execute campaigns independently but also develop strategies, manage budgets, analyze performance, communicate with clients, and guide the team on performance marketing activities.

Performance Marketing Strategy & Ownership

• Take ownership of performance marketing across assigned client accounts.

• Develop paid media strategies based on client objectives, target audiences, budgets, and expected outcomes.

• Recommend the right combination of platforms, campaign objectives, budgets, and funnels.

• Define campaign KPIs and continuously evaluate performance against them.

• Identify opportunities to improve lead quality, conversions, CPA, CPL, and ROAS.

• Guide internal teams on performance-driven creatives, landing pages, messaging, and campaign requirements.

• Review campaign performance and ensure accounts are being actively optimized.

Meta Ads – Primary Focus

• Plan, launch, manage, and optimize Meta advertising campaigns.

• Manage campaigns across lead generation, conversions, traffic, remarketing, and brand awareness objectives.

• Build campaign structures, custom audiences, lookalike audiences, and retargeting funnels.

• Conduct A/B testing across creatives, copy, audiences, placements, and campaign objectives.

• Monitor and improve CPL, CPA, CTR, CPC, ROAS, conversion rate, and frequency.

• Identify underperforming campaigns and take corrective action quickly.

• Work closely with content and design teams to develop performance-driven ad creatives.

Google Ads

• Manage Google Search, Display, Performance Max, YouTube, and remarketing campaigns.

• Conduct keyword research and manage keyword strategy, match types, and negative keywords.

• Optimize campaigns for conversions, CPA, ROAS, and advertising efficiency.

• Monitor search terms, quality scores, bidding strategies, and campaign budgets.

LinkedIn Ads

• Plan and manage LinkedIn campaigns for B2B lead generation and brand awareness.

• Build audiences based on industry, job title, company size, seniority, and other relevant criteria.

• Manage Lead Gen Forms, website conversion campaigns, and retargeting.

• Optimize campaigns based on CPL, conversion rates, and lead quality.

Analytics, Tracking & Reporting

• Ensure accurate conversion tracking across advertising platforms.

• Work with GA4, Google Tag Manager, Meta Pixel, and Conversion API.

• Analyze campaign and website data to identify opportunities for improvement.

• Prepare clear weekly and monthly performance reports.

• Translate campaign data into actionable recommendations.

• Maintain visibility over advertising budgets and spending across client accounts.

Client & Team Leadership

• Participate in client meetings and confidently present campaign strategies and performance.

• Explain results, challenges, and recommendations clearly to clients.

• Coordinate with account managers, designers, content teams, and developers for campaign execution.

• Review campaign setups and work completed by junior team members where required.

• Establish best practices and processes for performance marketing within the team.

• Stay updated on platform changes, advertising policies, and new performance marketing opportunities.

• 3–5 years of hands-on performance marketing experience.

• Strong expertise in Meta Ads Manager is essential.

• Strong working knowledge of Google Ads.

• Experience managing LinkedIn Ads.

• Experience independently managing multiple client advertising accounts and budgets.

• Strong understanding of paid media funnels, remarketing, audience segmentation, and conversion optimization.

• Experience with GA4, conversion tracking, and Google Tag Manager.

• Strong analytical and problem-solving skills.

• Ability to turn campaign data into clear business recommendations.

• Good client communication and presentation skills.

• Ability to take ownership and make decisions independently.

• Experience with Microsoft Advertising (Bing Ads).

• Understanding of landing page and conversion rate optimization.

• Experience with CRM and lead tracking integrations.

• Experience managing both B2B and B2C campaigns.

• Previous agency experience managing multiple brands or clients.

• Experience mentoring or reviewing the work of junior performance marketers.

We are looking for someone who is hands-on but can also lead the function.

You should be equally comfortable building a Meta campaign yourself, analyzing why CPL has increased, presenting results to a client, and guiding the internal team on what needs to change.

For this role, strong Meta Ads expertise is the most important requirement, supported by solid Google Ads and LinkedIn Ads experience.