Brand Strategist

The Cocktail Story · Delhi, India

Job Description - Brand Strategist

Position

Brand Strategist

Location

Delhi NCR

About The Cocktail Story

The Cocktail Story is one of India's leading experiential marketing agencies specializing in the alcobev industry. We partner with premium global and Indian brands to create immersive brand experiences through events, activations, retail design, fabrication, production, and strategic storytelling.

Our work is driven by creativity, consumer understanding, and flawless execution-transforming brand ideas into memorable experiences.

Role Overview

We are looking for a creative and strategic thinker who can turn brand objectives into compelling experiential concepts. As a Brand Strategist, you will bridge the gap between client briefs and creative execution by developing insightful strategies, innovative campaign ideas, and engaging consumer journeys.

You will work closely with client servicing, creative, design, production, and leadership teams to shape experiences that deliver both business impact and cultural relevance.

Key Responsibilities

Brand & Consumer Strategy

Understand client objectives, business challenges, and marketing goals.

Conduct market, category, and consumer research to identify trends and opportunities.

Analyse competitors and global best practices.

Develop strategic frameworks and communication platforms for campaigns.

Concept Development

Translate client briefs into strong experiential marketing concepts.

Create unique campaign themes, event narratives, and activation ideas.

Develop end-to-end consumer journeys and engagement touchpoints.

Build storytelling frameworks for launches, festivals, retail experiences, and trade programs.

Present ideas confidently to internal teams and clients.

Presentation Development

Prepare compelling pitch decks and client presentations.

Write strategic rationale, campaign concepts, and experience flows.

Collaborate with designers to ensure presentations are visually impactful.

Support new business proposals and creative pitches.

Cross-Functional Collaboration

Work closely with client servicing to understand briefs and expectations.

Collaborate with creative and design teams to translate ideas into visuals.

Coordinate with production and operations to ensure concepts are executable.

Refine ideas based on feasibility, budgets, and timelines.

Innovation & Trendspotting

Stay updated with global experiential marketing, hospitality, lifestyle, luxury, and alcobev trends.

Bring fresh, culturally relevant ideas to every project.

Explore new technologies, formats, and consumer engagement opportunities.

Skills & Qualifications

Experience

3-6 years of experience in brand strategy, experiential marketing, advertising, or creative strategy.

Experience in an agency environment is preferred.

Experience with premium lifestyle, hospitality, fashion, luxury, or alcobev brands is an advantage.

Skills

Excellent conceptual and creative thinking.

Strong storytelling and presentation skills.

Ability to simplify complex ideas into clear strategic narratives.

Strong research and analytical capabilities.

Exceptional writing and communication skills.

Proficiency in PowerPoint, Google Slides, and Microsoft Office.

Ability to manage multiple projects simultaneously.

What We're Looking For

A naturally curious thinker with a passion for brands and culture.

Someone who combines creativity with strategic thinking.

A strong presenter who can confidently articulate ideas.

A collaborative team player who enjoys solving business challenges through experiences.

Someone who thrives in a fast-paced, deadline-driven agency environment.

Why Join The Cocktail Story?

Work with leading global and Indian spirits brands.

Shape innovative experiential campaigns that influence culture and consumer behaviour.

Collaborate with a passionate team of strategists, creatives, designers, and producers.

Gain exposure to premium events, retail experiences, product launches, and integrated marketing campaigns.

Be part of an agency where creativity, strategy, and execution come together to create unforgettable brand experiences.