Media Planning- Influencer Marketing

Cloutflow · India

Cloutflow is a technology-led influencer marketing company helping brands plan, execute and measure creator campaigns.

We’re looking for an Influencer Media Planner who can turn a brand brief into a clear, commercially sound influencer strategy. You should understand creators, audiences and content—and use data to explain where a brand should invest, who it should work with and what results it can reasonably expect.

What you’ll own

• Campaign planning: Translate brand objectives, audience insights and budgets into influencer media plans with clear platform choices, creator mixes, content formats and campaign timelines.
• Creator selection: Identify and evaluate creators based on audience relevance, content quality, brand fit, historical performance, audience authenticity and commercial viability.
• Budget allocation: Recommend how to distribute investment across platforms, creator tiers and deliverables to meet campaign objectives.
• Performance forecasting: Build realistic estimates for views, impressions, engagement and cost efficiency using historical data and clearly stated assumptions.
• Commercial evaluation: Assess creator pricing, benchmark costs and work with sourcing teams to improve value while protecting the quality of the plan.
• Client proposals: Create compelling presentations that explain the strategy, creator recommendations, budgets and expected outcomes.
• Cross-functional collaboration: Work with sales, strategy, creative and campaign execution teams to ensure recommendations are practical and aligned with the brief.
• Campaign optimisation: Review live and completed campaign performance, identify opportunities to reallocate investment and apply learnings to future plans.
• Planning intelligence: Maintain creator benchmarks, category insights and performance learnings that improve the speed and quality of planning.

What we’re looking for

• Hands-on experience building influencer campaigns or digital media plans, ideally within an agency or influencer marketing company.
• Strong understanding of Instagram, YouTube, creator communities and how different content formats serve different campaign objectives.
• Confidence working with budgets, creator commercials and metrics such as CPM, CPV, CPE and engagement rates.
• Strong Excel or Google Sheets skills and the ability to turn analysis into clear presentation decks.
• Good judgment about creator relevance, audience behaviour and cultural trends.
• The ability to defend recommendations with evidence, communicate trade-offs and manage multiple briefs under tight timelines.

What success looks like

• Your plans are thoughtful, accurate and delivered on time. Creator recommendations have a clear rationale, budgets are used effectively, and forecasts are grounded in evidence. Each campaign leaves the team with better insights for the next one.