VP, Ecommerce & Digital Growth — DTC, AI, P&L, Equity

Local Boy Outfitters · Columbia, United States

Local Boy Outfitters, a Columbia, SC-based apparel brand, seeks a VP of Ecommerce & Digital to own the DTC P&L, site, marketing spend, agency partners, and the digital/brand teams. This leader will scale DTC, build retention channels, and introduce an influencer program, with direct access to the CEO and equity participation.

Reporting to the CEO, you will drive growth through performance marketing, site optimization, and data-driven decision making while leading a high-performance digital