Performance marketing analyst

UnoSearch · Maharashtra, India

Performance marketing in an agency is as much investigative work as it is campaign work. Real accounts are rarely tidy — a conversion event may be counting twice, a CRM stage may have been renamed, a landing page may have slowed after an update, and the auction keeps moving underneath all of it. So when cost per lead shifts, the interesting question is always which of those things actually caused it.

We are looking for someone who enjoys that question. Pulling the report is the straightforward part; the value you add is isolating the cause, proving it with data, and fixing the right thing first.

You will work across a handful of client accounts in different industries, with different budgets and different levels of measurement maturity. You will have the mandate to change things and the obligation to explain why.

Key Responsibilities Paid media execution

 Build and run Search, Performance Max, Meta and You Tube campaigns across your assigned accounts

 Own daily budget pacing, search-term and negative keyword hygiene, placement and audience exclusions, and creative rotation

 Make bid strategy and structure changes with a documented reason and an expected outcome attached to each one Martech and tracking

 Own the measurement plumbing: GA4 property and key-event configuration, GTM containers, Meta Pixel and Conversions API

 Set up and maintain offline and CRM conversion imports, UTM governance, cross-domain tracking and consent handling

 Investigate and resolve discrepancies when two platforms report different numbers for the same event, and document what you found Analytics and reporting

 Build Looker Studio dashboards clients actually open, and write the interpretation that sits on top of them

 Track funnel-stage conversion, lead-quality cohorts, blended CAC and channel contribution

 Turn reporting into a point of view supported by numbers, not a screenshot of numbers

Growth experimentation

 Run structured tests on offers, audiences, creative and landing pages — hypothesis first, metric and sample defined up front

 Call results honestly, including when a test disproves something the team believed

 Work with our SEO and content teams on what happens after the click

What We're Looking For

 1.5–3 years hands-on in paid media, with real budgets you were accountable for — Google Ads and Meta at minimum

 GA4 and Looker Studio fluency well past the default reports, and comfort working inside a GTM container

 Ability to build a lead-to-revenue funnel view in a spreadsheet without being told how

 A diagnostic instinct — you check the tracking before you blame the algorithm

 Clear written communication: short status notes, plain language, no jargon padding

 Composure with clients — you can hold a conversation with someone who is unhappy about the number in front of them

 Comfort working across several accounts and industries at once, without a ready-made playbook

Good to Have

 Server-side tagging or Conversions API implementation experience

 CRM experience — Hub Spot, Zoho or Salesforce — including offline conversion imports

 SQL, Apps Script, or a habit of automating your own reporting with AI tools

 SEO or landing-page background: you understand what happens after the click

 Copywriting ability for ads and landing pages, in English and ideally one other language

 Category exposure in e-commerce, B2 B, ed-tech, healthcare, real estate or D2 C