Product Marketing Manager - Mobile Gaming
Harnham · Miami, Florida, United States
FULL TIMEpermanent
Job Description
Product Marketing Manager – Mobile GamingLocation: Miami, FL (Hybrid)Salary: $140,000-170,000Job type: Full-time, Permanent
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.
We’re partnering with a leading mobile game studio in Miami, part of a major international gaming group, to hire a Product Marketing Manager for its flagship title.
This is a rare opportunity to own the full player journey for one of the most recognizable games in its genre, from first ad impression to long-term retention, and turn new content launches into viral cultural moments.
Why This Role?You'll be the bridge between the development team and millions of players, owning full-funnel marketing strategy for a chart-topping mobile game. You'll shape how new features and content packs go to market, drive aggressive organic growth, and lead expansion into new international markets, with real budget ownership and cross-functional influence from day one.
What You'll Be DoingDefine target audiences using player data, user research, and community insight, and dig into what's driving unexpected player trendsShape product positioning and brand narratives that turn content updates into must-play moments, backed by competitive analysis and market researchDesign and execute full-funnel go-to-market (GTM) plans that integrate product features with user acquisition (UA), owning budgets and success metrics along the wayLead user acquisition and retention campaigns across paid, organic, PR, social, and non-traditional channels, including live events, influencer partnerships, and referral programsBuild co-marketing and collaboration strategies with influencers, IPs, and consumer brands, coordinating cross-functional teams across product, paid UA, data science, and creativePartner with ASO and creative teams to optimize the App Store funnel, listings, and featured placementsOwn CRM and lifecycle marketing strategy to keep every player segment engagedMeasure marketing impact through incrementality analysis, brand lift studies, and marketing mix modeling (MMM), xzbcwsv using the data to optimize spend
What You'll Bring5+ years of product marketing experience in gaming or entertainment (mobile gaming strongly preferred)Bachelor's degree or MBA in Marketing or a related fieldA proven track record of product marketing strategies and activations that delivered measurable growthFluency in mobile gaming metrics (LTV, retention curves, ROAS, CPI) and the ability to turn analytics into actionStrong cross-functional leadership: you can align developers, data scientists, and creatives around one goalA genuine passion for games and a sharp read on industry trends and the psychology of player engagement
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.
We’re partnering with a leading mobile game studio in Miami, part of a major international gaming group, to hire a Product Marketing Manager for its flagship title.
This is a rare opportunity to own the full player journey for one of the most recognizable games in its genre, from first ad impression to long-term retention, and turn new content launches into viral cultural moments.
Why This Role?You'll be the bridge between the development team and millions of players, owning full-funnel marketing strategy for a chart-topping mobile game. You'll shape how new features and content packs go to market, drive aggressive organic growth, and lead expansion into new international markets, with real budget ownership and cross-functional influence from day one.
What You'll Be DoingDefine target audiences using player data, user research, and community insight, and dig into what's driving unexpected player trendsShape product positioning and brand narratives that turn content updates into must-play moments, backed by competitive analysis and market researchDesign and execute full-funnel go-to-market (GTM) plans that integrate product features with user acquisition (UA), owning budgets and success metrics along the wayLead user acquisition and retention campaigns across paid, organic, PR, social, and non-traditional channels, including live events, influencer partnerships, and referral programsBuild co-marketing and collaboration strategies with influencers, IPs, and consumer brands, coordinating cross-functional teams across product, paid UA, data science, and creativePartner with ASO and creative teams to optimize the App Store funnel, listings, and featured placementsOwn CRM and lifecycle marketing strategy to keep every player segment engagedMeasure marketing impact through incrementality analysis, brand lift studies, and marketing mix modeling (MMM), xzbcwsv using the data to optimize spend
What You'll Bring5+ years of product marketing experience in gaming or entertainment (mobile gaming strongly preferred)Bachelor's degree or MBA in Marketing or a related fieldA proven track record of product marketing strategies and activations that delivered measurable growthFluency in mobile gaming metrics (LTV, retention curves, ROAS, CPI) and the ability to turn analytics into actionStrong cross-functional leadership: you can align developers, data scientists, and creatives around one goalA genuine passion for games and a sharp read on industry trends and the psychology of player engagement
Details
| Company | Harnham |
| Location | Miami, Florida, United States |
| Type | FULL TIME |
| Niche | general |
| Experience | permanent |