Website & Analytics Manager (Remote)

Threshold Brands · Remote, United States

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

Youll own the websites for our franchise brands (MaidPro, Miracle Method, Men In Kilts and others), including hundreds of local office pages. That covers keeping pages accurate, monitoring for problems, project managing website launches, and making sure analytics tracking works so franchise owners and our team can trust the numbers.
The sites run on a managed multi-location CMS, so this is not a developer role. You own the relationship with our web agency, which handles code and site builds; our tech team handles web forms and CRM connections. This is an AI-first role. One person covers hundreds of pages across several brands by using AI for audits, diagnosis, and documentation, and by checking its work before anything goes live.
Websites
Website quality:

make sure every office page is accurate (address, phone, hours, service area, photos, offers) and works: links, redirects, forms and mobile layout. Run regular site audits and track fixes to completion.
Monitoring:

watch uptime, page speed, Search Console errors, broken links and 404s. Catch problems before franchisees or customers do.
Site updates:

publish and edit pages in the CMS, launch pages for new offices, and redirect or retire pages when offices close or merge.
Website standards across brands:

one set of rules for templates, redirects, error pages, page speed, accessibility and structured data that every brand and the agency follow.
Website launch projects:

project manage brand site launches and office launches: plan, backlog, owner and timeline for each, from requirements and content handoff through redirects, tracking QA and launch day, so no new site loses leads or rankings. Web agency:

be the agencys day-to-day owner. Conversion:

work with the web agency to test and improve quote forms, calls to action and page layouts, using real data to decide what to change and checking the results.
GA4 and Google Tag Manager for every brand:

properties, data streams, user access, key-event definitions, and one tagging standard across all office pages.
Data quality:

check office-level numbers against brand-level numbers, spot drops in leads or engagement within days, and fix the cause.
Integration issues:

when leads or data stop flowing between the website, ad platforms, Google Business Profile tools and the brands CRMs, find where the break is, brief the tech team with the evidence, then verify the fix.
Third-party scripts:

ad pixels (Google Ads, Meta, Pinterest, Microsoft), review and pop-up widgets, and cookie consent. AI-first:

use AI tools to audit pages, investigate tracking and integration problems, draft page updates and agency requests, and write runbooks. Build reusable prompts and checklists so the work scales across brands, and verify AI output before it reaches a live site or a franchisee.
Explain the data:

answer franchisee and team questions like "why does my GA4 show zero?" in plain language.
Document everything:

runbooks for new offices, site updates, tagging changes and common fixes.
Professional Experience:

3–5 years of experience in website management, digital analytics, website operations, digital marketing operations, or a related field.
Website Management:

Experience managing website content through a content management system (CMS), including page updates, quality assurance, troubleshooting, redirects, and website launches.
Analytics and Tracking:

Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager, including event tracking, conversion measurement, data validation, and troubleshooting tracking issues.
Website Performance:

Experience monitoring website functionality, page speed, broken links, search engine indexing issues, and mobile usability.
Vendor and Project Management:

Experience coordinating with external web agencies, technical teams, and other stakeholders to manage projects, prioritize requests, track deliverables, and verify completed work.
Digital Marketing Integrations:

Familiarity with website tracking pixels, advertising platforms, lead-generation forms, CRM integrations, and cookie consent tools.
Data Analysis and Problem-Solving:

Ability to investigate website and analytics issues, identify potential causes, interpret performance data, and communicate findings and recommended solutions.
AI Tools and Process Improvement:

Experience using AI tools to support website audits, troubleshooting, documentation, and workflow automation, with the ability to validate results for accuracy before implementation.
Strong written and verbal communication skills, including the ability to create clear technical requests, develop standard operating procedures, and explain analytics and website issues to nontechnical audiences.
Demonstrated ability to manage multiple projects, competing priorities, and recurring quality checks while maintaining attention to detail across numerous websites or locations.
Experience managing multi-location websites, franchise websites, or websites with numerous local business pages.
Experience supporting multiple brands with standardized website templates, content requirements, analytics configurations, and reporting practices.
Familiarity with Google Search Console, local SEO, structured data, accessibility standards, and conversion rate optimization.
Experience using AI to develop repeatable workflows, audit processes, checklists, and troubleshooting documentation.
Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment

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WORKING AT THRESHOLD BRANDS
This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.
In a nutshell, our vision is to be

a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.
It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Cleveland, Ohio, but really, we’re all over the map, with more than 400+ franchise locations across North America.
We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.
We look for people who are natural learners, passionate about their careers and love to help businesses grow.
We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed.