Content Writer

Key Responsibilities ● Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.) ● Craft sharp headlines, hooks, and CTAs that grab attention in seconds ● Translate campaign ideas into culturally relevant Hindi—not literal translations ● Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief ● Collaborate with designers and marketers to ship campaigns fast ● Continuously iterate based on performance data and feedback ● Maintain a strong, consistent Hindi brand voice across touchpoints ● Bring ideas to the table—not just execution Requirements ● You think in Hindi and write naturally across formats (pure Hindi Hinglish) ● Proven experience writing across formats—newspaper ads, billboards, digital and short-form ● Ability to interpret data and performance metrics to inform copy decisions ● Strong instinct for what works in mass digital communication ● Ability to simplify, punch up, and make copy memorable ● Comfortable working in a fast-paced, high-ownership startup environment ● Obsessive about clarity, brevity, and impactGood to Have ● Experience in a high-growth startup ● Understanding of performance marketing and conversion-driven copy ● Exposure to WhatsApp or vernacular-first communication What We Offer ● Opportunity to shape consumer narratives in one of India’s fastest-growing sectors. ● A mission-driven environment combining creativity with measurable business impact. ● Exposure to cutting-edge digital marketing and lead generation strategies. ● Collaborative, growth-focused culture with room for innovation. About SolarSquare SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's 1 rooftop solar brand and empower 100k homes to go solar. Location: Bangalore Experience Required: 4-6 Years