Social Media & Marketing Content Writer

WADIC · Lahore, Pakistan

Job Description: Social Media & Marketing ContentWriter

Employment Type : Full-time, onsite at Township, Lahore

Working Hours : 9:00 PM to 6:00 AM (Night Shift, Onsite)

Reports To : Marketing Manager andSocial Media Manager

Works Closely With: Social Media Manager, Marketing team, SEO team, Design team, Product

team

About the Role

This is a shared content role. You will be the writer for both our social media and marketing teams,

working directly with the Social Media Manager and the Marketing Manager. You turn their plans,

campaign briefs, and product updates into clear, engaging content for social channels and for marketing

campaigns, keeping one consistent brand voice across both. During the night shift you also keep

content moving, so the day teams start with drafts ready to review.

Key Responsibilities

Work with the Social Media team

Write and edit posts, captions, carousels, and short-video scripts for LinkedIn, X, Facebook,

Instagram, and other platforms, as planned with the Social Media Manager.

Follow the content calendar and prepare posts for scheduling and publishing.

Draft replies to comments and messages, and flag anything sensitive to the day team.

Track social trends and hashtags, and suggest content ideas for the next calendar cycle.

Share post performance (reach, engagement, clicks) and apply what works.

Work with the Marketing team

Write marketing content briefed by the Marketing Manager: blogs, case studies, whitepapers, product

explainers, press releases, and event announcements.

Write email campaigns (newsletters, launch and drip sequences) and webinar content, including

promotional and follow-up material.

Write ad copy for paid social and search, plus landing page, website, and product-page copy that

converts.

Apply SEO keywords and best practices in collaboration with the SEO team.

Align content with product launches, campaigns, and industry events.

Track campaign results (leads, click-through rates, conversions), run A/B tests, and report to the

Marketing Manager.

Across both teams

Keep one brand voice and message across social and marketing content.

Repurpose core assets across channels (for example, a blog turned into a LinkedIn post, carousel, or

video script).

Research IT trends and emerging technologies to produce timely, thought-leadership content.

Work with designers and video editors on graphics and videos.

Use AI tools to speed up drafting and research, and edit all output for accuracy and originality.

Hand over a daily summary of work done and pending tasks to the Social Media and Marketing

teams.

Requirements

Bachelor's degree in Marketing, Mass Communication, English, Computer Science, or a related field.

1 to 3 years of experience in social media or marketing content writing, preferably in a tech or

software company.

Excellent written English; ability to adapt tone between social and marketing formats.

Good understanding of IT trends, software products, and emerging technologies.

Knowledge of SEO, content marketing, and social media platforms.

Experience with scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, LinkedIn

Analytics, Google Analytics) and email and content tools (Mailchimp, HubSpot, WordPress).

Basic knowledge of Canva or similar design tools.

Ability to take briefs from two teams, manage priorities, and meet deadlines independently.

Portfolio with social posts plus long-form content, email copy, and ad or landing page copy.

Willingness to work night shifts onsite.

Preferred Skills

B2B and LinkedIn thought-leadership, PR, and case study writing

Webinar and email newsletter content; A/B testing and campaign reporting

Basic video editing (CapCut) and basic knowledge of paid social campaigns