Senior Admissions & Branding Coordinator

International School of Management Excellence · India

About the Role

A newly established University in Defence and Advanced Technology is seeking a highly motivated Senior Admissions & Branding Coordinator to support the development of the University’s brand, admissions outreach, and student engagement initiatives.

This is a unique opportunity to play a key role in establishing the identity and market presence of a future-focused institution, while driving student admissions through strategic outreach, engaging communication, partnerships, and brand-building initiatives.

Key Responsibilities

• Develop and execute admissions and branding strategies aligned with the University's vision, positioning, and student recruitment objectives.
• Plan and coordinate student outreach campaigns across digital, social media, print, events, school/college networks, and other relevant channels.
• Support the development and implementation of the University's brand identity and communication strategy, ensuring consistency across all platforms and stakeholder touchpoints.
• Coordinate admissions communication and promotional materials, including brochures, presentations, digital content, website content, social media, email campaigns, and student communication.
• Manage and continuously improve admissions-related website content, ensuring information is accurate, engaging, user-friendly, and aligned with SEO and conversion objectives.
• Coordinate digital marketing and lead-generation initiatives in collaboration with internal teams and external agencies.
• Develop and maintain relationships with schools, colleges, educational counsellors, career guidance networks, education consultants, and other institutional partners to support student outreach.
• Plan and coordinate admission events, open houses, career fairs, school visits, webinars, seminars, campus visits, and promotional activities.
• Support the admissions team in lead management, enquiry tracking, follow-ups, conversion initiatives, and admissions funnel analysis.
• Coordinate with creative, digital, PR, media, and other external agencies to execute campaigns and communication initiatives.
• Support public relations, media outreach, institutional storytelling, and visibility initiatives to strengthen the University's reputation.
• Develop compelling student-focused content and communication highlighting academic programmes, faculty, infrastructure, research, innovation, industry partnerships, and career opportunities.
• Monitor admissions and marketing performance metrics, including lead generation, engagement, enquiry-to-application conversion, and application-to-enrolment conversion, and provide actionable insights.
• Conduct market and competitor research to identify emerging trends, student preferences, competitor positioning, and new outreach opportunities.
• Ensure consistent and professional representation of the University's brand across digital platforms, events, campaigns, presentations, and external communications.
• Collaborate with academic, admissions, communications, and leadership teams to ensure effective alignment of brand messaging and student recruitment objectives.
• Support institutional launches, strategic partnerships, conferences, exhibitions, and other high-visibility initiatives.

Candidate Profile

• Master’s degree in Marketing, Communications, Business Administration, Education Management, or a related field.
• 6–10 years of relevant experience in admissions, student recruitment, marketing, branding, communications, or education-sector business development.
• Proven experience in student admissions, outreach, lead generation, or education marketing.
• Strong understanding of digital marketing, social media, content strategy, SEO, CRM/lead management, and marketing analytics.
• Experience in developing and executing integrated admissions and marketing campaigns.
• Strong relationship-management skills with experience engaging with schools, colleges, counsellors, students, parents, agencies, and institutional partners.
• Ability to manage external agencies, vendors, events, and multiple stakeholders effectively.
• Excellent written and verbal communication, presentation, coordination, and project management skills.
• Strong analytical and organizational abilities, with a results-oriented approach to admissions and student recruitment.
• Experience in higher education, technology, defence, research, or other knowledge-driven sectors will be an added advantage.
• Ability to work independently in a start-up or institution-building environment and take ownership of initiatives from concept to execution.

What We Offer

• Opportunity to play a key role in building the brand and admissions ecosystem of a new University from inception.
• High-visibility role with direct interaction with senior leadership and key institutional stakeholders.
• Opportunity to shape student outreach, admissions communication, and institutional positioning.
• Creative ownership and exposure to diverse branding, admissions, digital marketing, events, and partnership initiatives.
• Collaborative, mission-driven work environment focused on innovation, excellence, and future-ready education.
• Competitive compensation package and strong professional growth opportunities.