INFLUENCER OUTREACH & OPERATIONS EXECUTIVE

B-Arm Medical Technologies · Coimbatore, India

INFLUENCER OUTREACH & OPERATIONS EXECUTIVE

Company: B-Arm Medical Technologies Pvt. Ltd

Department: Influencer Marketing

Work Mode: Remote / Hybrid

Employment: Full-time

Compensation and Performance Incentive

1. Fixed gross annual salary - ₹3.5 LPA
2. Performance-linked incentive - Up to ₹1.5 LPA

Total Cash Compensation (A+B)- ₹ 5 LPA

1. ESOPs (Shares in company) - Up to ₹1.5 LPA

Total Potential Package (A+B+C)- Up to ₹ 6.5 LPA

Why Join B-Arm

●     Build creator relationships for a fast-growing Indian consumer healthcare brand.

●     Work across women’s health, maternity, fertility, breastfeeding, respiratory care and wellness categories.

●     Gain end-to-end exposure to influencer discovery, negotiation, content operations and campaign reporting.

●     Work closely with founders and cross-functional teams in a high-ownership startup environment.

●     Grow into broader responsibilities across creator partnerships and influencer marketing.

●     Performance-based ESOPs.

●     Performance based employees profit sharing plan.

●     Join a fast-growing brand that offers strong learning opportunities, career progression, and a people-first work environment.

About B-Arm

B-Arm Medical Technologies is a fast-growing Indian consumer healthcare and medical-device company creating practical, accessible

products across women’s health, pregnancy, postpartum care, fertility, breastfeeding, respiratory care and rehabilitation. Our products

have served more than three lakh families through our own D2C platform and leading marketplaces including Amazon and Flipkart.

We are expanding our creator and influencer ecosystem to build trusted product education, authentic customer conversations and high-

quality reusable content across digital channels.

Role Summary

We are looking for a highly organised, persuasive and execution-focused Influencer Outreach & Operations Executive to support creator discovery, outreach, negotiation, product seeding and end-to-end campaign coordination. The role requires consistent follow-up, accurate tracking and the ability to manage multiple creator relationships and deliverables simultaneously.

This is a hands-on role for someone who enjoys creator communication, campaign operations and turning structured outreach into dependable brand partnerships and usable content assets.

Key Responsibilities

●     Research, evaluate and shortlist suitable influencers and creators across Instagram, YouTube and other platforms.

●     Conduct personalised outreach, follow-ups and relationship management with creators, managers and agencies.

●     Negotiate collaboration fees, deliverables, timelines, usage rights and payment terms within approved budgets.

●     Coordinate creator onboarding, campaign briefs, product dispatch, content submissions, approvals and publishing.

●     Maintain accurate creator databases, campaign trackers, published links, UGC assets and collaboration records.

●     Monitor campaign progress and performance, resolve delays and coordinate with internal marketing, finance and operations teams.

●     Ensure creator content follows approved brand guidelines, disclosure requirements and responsible healthcare communication standards.

Required Experience and Skills

●     Strong written and verbal communication skills in English; proficiency in Hindi or other Indian languages is an advantage.

●     Confident negotiation and relationship-management skills.

●     Excellent organisation, follow-up discipline and attention to detail.

●     Ability to manage multiple creators, deadlines and campaign stages without losing accuracy.

●     Proficiency in Excel or Google Sheets and comfort working with trackers and basic reports.

●     Professional judgment when handling sensitive product categories and healthcare-related communication.

●     Willingness to work hands-on in a fast-moving startup environment.

Preferred Experience

●     Prior experience managing paid, barter, product-seeding or UGC campaigns.

●     Familiarity with creator analytics, influencer discovery tools or social listening platforms.

●     Basic understanding of content usage rights, advertising disclosures and campaign documentation.

●     Experience coordinating dispatches, payments, agreements and content approvals.

Key Success Metrics

●     Qualified creators researched and added to the pipeline

●     Personalised outreach volume and response rate

●     Collaboration conversion rate

●     Cost per collaboration and savings against initial creator quotes

●     On-time campaign and content-delivery rate

●     Product-dispatch and tracking accuracy

●     Creator retention and repeat-collaboration rate

●     Approved UGC and reusable content assets collected

●     Tracker, documentation and published-link accuracy