Senior Sales Manager

Job Description **Primary Function:** The Senior Sales Manager will drive revenue growth through strategic market analysis, relationship management, and execution of targeted sales initiatives. This role requires proactive identification of market opportunities, development of effective sales programmes, and close collaboration with senior leadership to achieve organisational objectives. **Key Responsibilities:** **Strategic Sales & Market Development** Conduct ongoing market analysis and competitive assessment to identify opportunities and inform sales strategy development Collaborate with the Director of Sales and Associate Director of Sales in developing and implementing strategic sales plans for assigned segments Identify and pursue new business prospects within targeted market segment