Performance Marketing Specialist

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts. About Evergreen Brands Evergreen Brands is the parent company behind a growing portfolio of businesses serving commercial clients across North America. Our companies provide essential facility and exterior services, including landscaping, snow removal, asphalt maintenance, janitorial services, lot sweeping, and commercial property solutions. We are looking for an experienced Performance Marketing Specialist to develop, manage, and optimize paid digital campaigns that deliver measurable business growth. About the Role In this position, you will manage campaigns that support both sides of our business: • Generating qualified commercial sales leads • Recruiting high-quality subcontractors and service partners throughout the United States and Canada You will own paid advertising strategy, execution, optimization, conversion tracking, and reporting across Google and Meta. This role is ideal for a data-driven marketer who enjoys continuous testing and understands that successful marketing is measured by qualified leads, conversions, pipeline growth, and return on investment—not impressions alone. Key Responsibilities • Develop, launch, and optimize campaigns across Google Search, Performance Max, Display, Remarketing, YouTube, Facebook, and Instagram • Generate qualified commercial sales opportunities through paid advertising • Develop campaigns that recruit qualified subcontractors and service partners nationwide • Build keyword, audience, and targeting strategies that improve lead quality and reduce acquisition costs • Conduct A/B testing of ad copy, creative assets, landing pages, calls to action, and audiences • Monitor campaign performance and make ongoing data-driven optimizations • Manage conversion tracking using GA4, Google Tag Manager, Google Ads, and Meta Pixel • Use HubSpot CRM and Marketing Hub to measure performance throughout the sales and recruiting funnels • Develop dashboards that track cost per lead, cost per acquisition, ROAS, conversion rates, and pipeline performance • Collaborate with the Marketing