Product Marketing (PM) Specialist

The Product Marketing Specialist is a key member of the marketing team, supporting the development, positioning, and lifecycle management of Catchmaster's product portfolio. This role helps ensure that both new and existing products meet market demands and exceed customer expectations.

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The Specialist works cross-functionally to bring innovative, high-quality products to market and to optimize the existing product lineup for performance, customer satisfaction, and revenue. They will own the execution of marketing programs that enhance brand awareness, strengthen market positioning, and reinforce Catchmaster as the preferred choice for both pest management professionals and consumers. This is a growth role designed for a motivated marketer who can build toward owning product lines and category strategy over time.
Summary of major duties:New Product Plans• Contribute to category strategy and the 3-5 year product roadmap through research, competitive analysis, and data gathering.• Define key product elements, including consumer targets, portfolio fit, pricing strategy, go-to-market approach, and messaging.• Coordinate timelines and deliverables with cross-functional teams (R&D, Operations, Creative, channel teams) to keep launches on track.• Build financial models, ROI analyses, and business case materials in collaboration with Finance.
Product Line Support: existing portfolio• Monitor product line performance against revenue, margin, and sales targets; flag risks and opportunities to the team.• Support the product lifecycle, from innovation through post-launch performance, in collaboration with R&D, Operations, and Creative teams.• Manage product renovations, including channel-specific adaptations, packaging updates, and cost-saving initiatives.• Track sales and forecast data to help keep inventory and sales aligned.• Execute seasonal and promotional marketing campaigns to support sales and brand awareness.• Compile and report on product KPIs on a regular cadence.
Go-To-Market Execution• Develop and execute go-to-market plans and campaigns for new product launches, product renovations, and line extensions, aligned with brand objectives.• Draft product messaging that differentiates offerings in the marketplace and resonates with our partners and consumers.• Work with Creative and Marketing teams to develop high-quality marketing collateral, including Amazon listing content and packaging.• Partner with channel teams to carry product and brand communications across consumer touchpoints.• Manage POS materials, trade show support, catalogs, and sales campaign assets to support product visibility and sales.
Category and Consumer Insights• Monitor and analyze competitive activity, consumer needs, and marketplace trends to surface opportunities and threats.• Use consumer insights, shopper behaviors, purchase drivers, and other research to support fact-based product and feature recommendations.• Help ensure product decisions align with brand positioning and overall business objectives.
Pro Channel Marketing Support• Support the growth of Catchmaster’s professional pest control channel by aligning marketing efforts with the pro sales team. Coordinate advertising in key industry publications (PMP, PCT) — working with sales on priorities, with creative on designs, and with publications on deadlines and submissions.• Gather feedback from the pro sales team on what professionals need and translate that into marketing materials and campaigns. Identify opportunities to align messaging with the private label program to maximize reach across the pro channel.
Skills/ Competencies/ Qualifications:• Demonstrated experience supporting consumer product launches, including go-to-market execution.• Strong analytical skills, with the ability to translate market data into clear insights and recommendations.• Working knowledge of P&L and pricing concepts.• Experience launching products or managing listings on Amazon.• Ability to manage multiple projects and deadlines simultaneously.• Creative thinking and the ability to contribute fresh ideas to marketing initiatives.• Experience collaborating with external agencies.• Strong interpersonal skills to build effective relationships with internal stakeholders and external partners.• High degree of collaboration and teamwork.• Highly organized, detail-oriented, and results-focused.
Minimum Education and Experience Requirements: Education: Bachelor's degree in Marketing, Business Administration, or a related field. xzbcwsv Experience: 3-4+ years of product management, marketing, or brand management experience, preferably in CPG, pest control, or related industries
The compensation range for this role is $80,000-$90,000 + annual bonus, dependent on performance and based on experience.