Senior Copywriter

Job Title: Senior Copywriter Job Type Full-Time | On-Site Role Overview We are looking for a creative, self-motivated, and experienced Senior Copywriter with a strong background in copywriting and content creation, preferably within a creative agency environment. The ideal candidate should be capable of developing compelling brand stories, creating impactful campaigns, and collaborating with cross-functional teams to deliver high-quality creative solutions. Key Responsibilities 1. Creative Briefs & Requirement Gathering • Collaborate with clients and internal teams to obtain clear and concise creative briefs aligned with project objectives. • Participate actively in client discussions to understand business challenges and communication requirements. • Ask relevant questions to gather complete information before initiating creative work. 2. Concept Development • Take complete ownership of pitch decks from brief to final presentation. • Conduct research and develop creative strategies for client requirements. • Generate innovative concepts and campaign ideas. • Develop themes, messaging, and creative direction that resonate with target audiences. • Brainstorm with internal teams to create compelling campaign ideas. 3. Campaign Execution • Work closely with designers, copywriters, video editors, and account managers to deliver integrated campaigns. • Ensure projects are delivered on time while maintaining quality standards. • Proofread and edit content to ensure excellent business language. • Maintain consistency with brand guidelines and tone of voice. • Continuously improve the quality and originality of all content. • Stay updated with global communication trends and industry best practices. • Take responsibility for the overall quality of copy and creative deliverables. Additional Responsibilities • Maintain and update company websites using SEO and content marketing best practices. • Develop blogs, articles, and case studies highlighting successful projects. • Create portfolios, credentials, presentations, videos, and showreels. • Develop and execute thought leadership content strategies. • Plan and manage content calendars for social media platforms. • Support digital marketing and promotional initiatives. • Prepare compelling award submissions and business presentations. Qualifications • Bachelor's Degree in Marketing, Communications, Journalism, or a related field. • Minimum 2–3 years of experience in Copywriting and Content Creation. • Prior experience in a Creative Agency or Corporate Environment is preferred. • Strong portfolio showcasing copywriting across multiple media and industries.