Activation & Events Manager

Rozee.pk · Phalia, Pakistan

Location : Phalia onsite Role

Responsibilities

• Plan and execute on-ground campaigns, promotions and brand activations at markets, schools, colleges, offices and events
• Select locations for billboards, hoardings, banners and standees, and manage agencies for rates, installation and removal
• Visit sites to verify placement, and submit photo/video proof and reports
• Identify and close partnerships and MOUs with schools, colleges, offices, hotels, restaurants and companies
• Maintain a database of current and potential partners
• Visit branches regularly to check that promotions and branding are properly implemented
• Coordinate campaigns for product launches, festivals, seasonal offers and branch openings
• Negotiate with vendors, agencies and event organizers
• Track competitor activity and spot new opportunities
• Monitor expenses and keep activities within budget
• Report regularly to management on campaigns, partnerships, expenses and results

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field
• 2 to 4 years in field marketing, brand activation, trade marketing or business development
• Strong negotiation and communication skills
• Good knowledge of local markets and commercial areas
• Comfortable with extensive field visits and travel
• Basic MS Excel, Word and PowerPoint

Preferred: FMCG, bakery, restaurant, F&B, retail or hospitality background, with proven billboard, activation or MOU experience.

How You’ll Be Measured

• Campaign execution and timeliness
• Number and quality of partnerships and MOUs
• Billboard and outdoor ad implementation
• Brand visibility and market coverage
• New business opportunities generated
• Budget efficiency and documentation