Content Writer & Social Media Executive

The Migration · Lahore, Lahore District; Punjab, Pakistan

This is a hybrid role. You will write the content thatbrings people to The Migration and run the social media channels that keep themengaged. Roughly half your time will go to writing (website service pages,blogs, captions, scripts and email) and half to social media management (owningthe content calendar, publishing, and making sure every channel posts on timeand on brand).

Your goal is simple: consistent, accurate, high-qualitycontent that turns Australian migration and education audiences into bookedconsultations.

KEY RESPONSIBILITIES

A. Content Writing (approx. 50%)

• Writeand update website service pages for each visa and education service line(skilled/PR, partner, parent, employer-sponsored, student and graduatevisas, and COE/enrolments), following the SEO brief from the SEO TeamLead.
  
• WriteSEO blog articles and FAQ content targeting high-intent search terms,using keyword research from SEMrush and Google Search Console.
  
• Writesocial media copy: captions, carousel text, static post headlines, hooksand calls to action.
  
• Writeshort-form video scripts (Reels, TikTok, YouTube Shorts) in English andconversational Hinglish/Urdu, working with the video editors on delivery.
  
• Draftemail (EDM) and WhatsApp broadcast copy for warm-database campaigns, suchas visa-expiry reminders and Education-to-Visa cross-sell.
  
• Supportad copy for Meta and Google Ads when the Performance team needs it.
  
• Keepevery piece accurate and compliant: no guarantees of visa outcomes, nomisleading claims, and visa facts checked against official Department ofHome Affairs sources and approved by the MARA agent before publishingwhere needed.
  

B. Social Media Management (approx. 50%)

• Ownthe monthly content calendar for The Migration's social channels(Facebook, Instagram, TikTok, LinkedIn and YouTube). Plan it at least twoweeks ahead and get it approved by the Digital Marketing Manager.
  
• Publishand schedule all posts through Meta Business Suite and the company'sscheduling tools. Make sure nothing goes out late, duplicated oroff-brand.
  
• Briefthe Graphic Designer and Video Editors with clear creative briefs anddeadlines, and track every asset from brief to published.
  
• Keepthe content mix balanced across service lines and funnel stages:awareness, education, trust (testimonials, success stories, team) andconversion (consultation offers).
  
• Tracktrends, visa policy updates and Australian migration news, and turn theminto timely posts within 24 to 48 hours.
  
• Workwith the Community & Engagement Lead so comments and DMs are answeredquickly and lead-intent conversations go into GHL (GoHighLevel).
  
• Reportweekly performance (reach, engagement, followers, link clicks, leads fromsocial) to the Senior Data Analyst for the Weekly Business Review, andsuggest one content experiment per month.
  
• Maintainthe brand voice guide, caption templates and content library, so the teamcan work from one source of truth.
  

C. General

• Trackall tasks and deadlines in Plane, our project management tool.
  
• Joinweekly team meetings and share progress, blockers and ideas.
  
• Coversocial media publishing and calendar duties when the Social Media TeamLead is on leave.
  

Requirements

Must have

• Bachelor'sdegree in Mass Communication, Marketing, English, Media Studies or arelated field.
  
• 2 to4 years of professional experience in content writing and social mediamanagement, ideally both in the same role.
  
• Excellentwritten English (Australian/UK spelling) with a clear, simple, persuasivestyle.
  
• Fluentin Urdu; able to write conversational Hindi/Urdu (Hinglish) scripts.
  
• Hands-onexperience with Meta Business Suite and at least one scheduling tool; ableto run a content calendar end to end.
  
• Workingknowledge of SEO writing: keywords, headings, meta titles anddescriptions, internal linking.
  
• Aportfolio of published work: website pages or blogs and social mediaposts/scripts.
  
• Strongorganisation, attention to detail and ability to manage multipledeadlines.
  

Nice to have

• Experiencein immigration, education, study-abroad or other professional servicesmarketing.
  
• Familiaritywith SEMrush, Google Search Console, GA4, Canva and AI writing tools (usedresponsibly with fact-checking).
  
• Basicknowledge of Australian visa categories and the role of MARA-registeredagents.
  
• Experiencewith a CRM such as GoHighLevel and a project tool such as Plane, ClickUpor Asana.
  

WHAT WE OFFER

• Competitivemonthly salary, based on experience.
  
• Benefitsas per company policy.
  
• Aclear role in a growing marketing team working on real, measurableoutcomes.
  
• Exposureto the Australian market and multi-channel marketing (SEO, Meta, GoogleAds, CRM).
  
• Astructured learning plan, monthly OKRs and regular one-to-ones with theDigital Marketing Manager.