EVP, Earned Media

A leading global advertising agency is seeking an Executive Vice President, Earned Media Strategy, Brand to lead the vision and direction for earned media and integrated communications across a portfolio of major consumer-focused clients, including categories such as packaged goods, food and beverage, and lifestyle brands.

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This executive will guide clients through complex business and brand challenges by developing audience-led ideas that drive impact across earned media, social platforms, creator and influencer engagement, owned content, partnerships, emerging channels, and paid amplification. The role requires a strong grasp of the intersection of media, culture, and consumer behavior, along with the ability to connect storytelling, channels, and moments in ways that strengthen brands, enhance reputation, and support measurable business goals.
The ideal candidate is a seasoned communications leader, strategic advisor, and business builder with deep expertise in consumer media and a strong network of senior-level relationships across media, industry, and client organizations. This person should bring a track record of creating modern, integrated programs that extend beyond traditional media relations, shaping bold strategic thinking, growing client relationships, and developing high-performing teams.As a senior leader within the organization, this individual will help advance the agency’s earned media and integrated communications capabilities, drive business growth, support new business efforts, and mentor emerging leaders.
Key ResponsibilitiesClient Leadership and Strategic WorkDefine and lead the earned media and integrated communications strategy across major client accounts, aligning communications priorities with broader business objectives.Serve as a senior advisor to executive client stakeholders on high-profile communications matters, including reputation management, executive visibility, media strategy, and complex business issues.Develop culturally relevant, insight-driven ideas that resonate with target audiences across earned, social, influencer, owned, paid, partnership, and emerging platforms.Collaborate with cross-functional teams including strategy, creative, analytics, client leadership, and media specialists to build connected communications solutions.Ensure campaigns and programs are designed cohesively across channels to maximize relevance, visibility, and overall effectiveness.Cultivate and apply senior relationships across media, entertainment, culture, commerce, and industry communities to create opportunities for clients.Oversee major initiatives to ensure strong strategic direction, compelling storytelling, flawless execution, and optimization informed by performance data.Contribute thought leadership on changes in media, culture, consumer behavior, and the future of brand communications.Business Growth and Agency LeadershipHelp drive account expansion, client retention, and new business development across earned and integrated communications.Spot opportunities to deepen client partnerships by introducing additional services, specialist expertise, or broader geographic support.Lead senior-level presentations, strategic recommendations, and high-stakes pitch discussions.Elevate the agency’s reputation in the marketplace through visible thought leadership and standout work.Manage the financial performance of assigned business, including profitability, staffing plans, scope oversight, and client negotiations.Team Leadership and Talent DevelopmentBuild and lead inclusive, high-performing teams by creating a clear vision, fostering accountability, and encouraging collaboration.Coach and develop senior talent through mentorship, sponsorship, succession planning, and career growth support.Strengthen the agency’s earned media and integrated communications offering by sharing best practices and encouraging capability building across teams.Assemble the right mix of expertise for each client challenge to deliver ambitious, integrated work.
Ideal QualificationsExtensive senior-level experience in earned media, brand communications, or integrated communications within an agency or similar consulting environment.Deep understanding of consumer media, cultural trends, and the evolving communications landscape.Demonstrated success in building integrated campaigns that connect earned, social, influencer, owned, paid, and partnership strategies.Strong executive presence and experience advising senior clients in high-pressure or high-visibility situations.Proven ability to grow client business, lead new business efforts, and manage financial performance.Established relationships across media, entertainment, cultural, and industry networks.Track record of leading, mentoring, and retaining high-performing teams.Strong commercial instincts, strategic thinking, and storytelling capabilities. xzbcwsv
Core CompetenciesStrategic leadership across earned and integrated communicationsSenior client counsel and influenceExpertise in media, culture, and audience engagementInsight-driven storytelling and idea developmentBusiness growth and financial managementInnovation and thought leadershipTalent development and organizational leadershipSound judgment, accountability, and decision-making
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