Growth & Performance Marketing Manager (Founder's Office)

Yuvora · India

Founder's Office — Growth & Performance Marketing

Location: Remote | Reports to: Founder | Type: Full-time

Yuvora is a fast-growing jewellery brand building a modern, direct-to-consumer presence. As we scale, we're looking for a sharp, hands-on operator to sit in the Founder's Office — owning performance marketing and growth end-to-end, while also driving high-priority projects directly with the founder.

This is a high-ownership, dual-mandate role. You'll spend the majority of your time as the engine behind Yuvora's customer acquisition and retention — running paid performance and influencer marketing, and owning CRM/retention. The remainder of your time will be spent working directly with the founder on strategic, cross-functional projects that shape the brand's next chapter.

Time split: 80% Growth & Performance • 20% Founder-led Projects

Performance Marketing & Growth (80%)

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns across the funnel — prospecting, retargeting, and creative testing — to hit CAC and ROAS targets.
• Own Google Search campaigns end-to-end: keyword strategy, bidding, ad copy, and continuous optimization for efficient, high-intent traffic.
• Identify, onboard, and manage influencer and content-creator partnerships — from outreach and negotiation to briefing, tracking, and ROI measurement.
• Own CRM and retention: build and manage lifecycle flows (WhatsApp, email, SMS) to drive repeat purchase, LTV, and reduce churn.
• Monitor and report on key growth metrics (CAC, ROAS, LTV, retention rate, cohort performance) and translate data into action.
• Manage and optimize monthly performance marketing budgets, reallocating spend based on channel performance.
• Stay on top of platform changes, ad policy shifts, and emerging growth channels relevant to D2C jewellery.

Founder-Led Projects (20%)

• Partner directly with the founder on high-priority initiatives — e.g., website redesign, SEO overhaul, new channel launches, or brand initiatives.
• Drive projects independently: scope the problem, coordinate with agencies/vendors/freelancers, and see deliverables through to completion.
• Bring a founder's mindset — comfortable moving between strategic thinking and hands-on execution depending on what the week demands.

• 2-5 years of experience in performance marketing / growth, ideally in D2C, e-commerce, or a startup environment.
• Hands-on experience running Meta Ads and Google Search campaigns with real budget ownership (not just execution under supervision).
• Experience with CRM/retention tools and lifecycle marketing (e.g., WhatsApp marketing platforms, Klaviyo, or similar).
• Comfort working with influencers — sourcing, negotiating, and managing relationships.
• Strong analytical skills — comfortable in spreadsheets/dashboards, and able to draw decisions from data, not just report on it.
• A generalist streak: genuinely excited to work on projects (SEO, website, brand) when the founder needs it.
• High ownership, high agility, and comfort with ambiguity — this role sits close to the founder and requires minimal hand-holding.
• Bonus: prior experience in jewellery, fashion, beauty, or another aesthetics-led D2C category.

• Direct, unfiltered access to the founder and real influence over brand strategy — not just campaign execution.
• Ownership of growth metrics that directly move the business, with the autonomy to test and act fast.
• A front-row seat (and hands-on role) in scaling a jewellery brand from the ground up.

Send your resume along with a brief note on a growth or performance campaign you've owned end-to-end, and the impact it had, to contact@yuvorajewels.com