Copywriter - Mainline

Schbang · Mumbai metropolitan region, India

Copywriter – Mainline

Location: Mumbai

Experience: 2–3 years

Employment Type: Full-time

About the Role

We are looking for a Copywriter with a strong command of language and a passion for storytelling to work on mainline advertising campaigns . The ideal candidate should be able to develop sharp, memorable ideas and translate them into compelling communication across traditional and digital platforms.

Key Responsibilities

• Develop campaign ideas, concepts, taglines, headlines, scripts, and long-form copy .
• Work closely with Art Directors, Creative Directors, and other creative teams to develop integrated campaigns.
• Write for TV, print, OOH, radio, digital, social media, and other brand touchpoints .
• Turn creative briefs and consumer insights into strong communication ideas.
• Develop campaign narratives and ensure consistency across multiple formats.
• Present and articulate creative ideas to internal teams and clients.
• Research brands, categories, audiences, and cultural trends to develop relevant communication.
• Collaborate with strategy and account teams to understand brand objectives and communication challenges.
• Edit and refine copy based on feedback while maintaining the core creative thought.
• Stay updated on advertising trends, culture, conversations, and emerging formats.

Requirements

• 2–5 years of experience as a Copywriter in an advertising agency or creative setup.
• Strong understanding of mainline advertising and integrated campaigns .
• Excellent command of English with strong grammar and vocabulary.
• Ability to think conceptually and develop ideas beyond just writing.
• Strong storytelling and communication skills.
• Ability to write across different formats and tones of voice.
• Strong understanding of brand communication and consumer behaviour.
• Ability to work under tight deadlines and manage multiple projects.
• A portfolio showcasing campaign-led/mainline work is essential.

Good to Have

• Experience working on TV commercials, print campaigns, OOH, radio, and integrated campaigns .
• Experience with award-led creative work.
• Strong understanding of pop culture and current trends.
• Experience working with multiple categories and brands.