Marketing Director | $400k+

Feldspar & Flint LLC · New york city metropolitan area, United States

Feldspar & Flint LLC is a Recruiting & Staffing firm that specializes in operational strategy across core business functions.

We are recruiting a Marketing Director to lead global user acquisition, engagement, and marketing strategy for an innovative quantitative finance platform. This role combines strategic ownership with hands-on execution, connecting technology, financial education, and a global community of users.

Responsibilities

• Develop and execute global marketing strategies to accelerate user acquisition, engagement, brand awareness, and lead generation.
• Lead integrated digital and offline campaigns, aligning marketing initiatives with audience segmentation and conversion objectives.
• Establish global communication strategies across digital channels, social media, email, educational content, and traditional marketing.
• Measure campaign effectiveness, analyze conversion performance, and continuously optimize marketing investments and execution.
• Partner with regional teams to adapt global marketing initiatives to local markets, user behaviors, and acquisition priorities.
• Collaborate with internal stakeholders to develop educational resources, including articles, newsletters, videos, presentations, and learning materials.
• Build productive relationships with internal teams and external partners to coordinate marketing campaigns and communications.
• Own multiple concurrent initiatives, continuously refining content, messaging, and execution to improve audience engagement and business outcomes.

Qualifications

• Bachelor's degree and 8–15 years of relevant marketing or communications experience within technology, education, financial products, or related sectors.
• Demonstrated experience leading regional or international marketing initiatives, including digital and offline acquisition campaigns, audience targeting, and conversion optimization.
• Proven ability to independently develop and execute marketing strategies while managing multiple priorities within a lean, cross-functional organization.
• Experience translating complex technical, financial, or educational concepts into accessible, engaging content for diverse audiences.
• Familiarity with financial products, investment terminology, quantitative finance, or technology-driven learning platforms.
• Strong written and verbal English communication skills, analytical judgment, and the ability to collaborate effectively with international stakeholders.